When was the last time you sent an unexpected card at an unexpected time to a client? Do you think it would make a difference? Do you remember your client’s birthdays and other special occasions? Do you think that matters to them? How about a simple thank you or expression of appreciation?
Each year as my birthday approaches I try to take notice of what the companies that I do business with do on this occasion. This year I have received greeting cards from Southwest Airlines, my doctor, Chico’s clothing store, Macy’s, Sephora Cosmetics and others. I look at each of these greetings to try and learn marketing strategies that I can try to incorporate into my own business.
Britain-bound first, second and third time visitors frequently look for itineraries that pack as much as possible into the shortest amount of time. However, this is not always the case with more savvy anglophile travellers to the UK and here are five important hallmarks that embellish the imaginatively themed and customized UK/Ireland tours I put together for independent customers and groups flying or cruising in and out of Britain.
The American Society of Travel Agents (ASTA), the leading organization representing travel agents in the U.S., today released a groundbreaking study that tracks perceptions of American travelers. This year’s wide-ranging study includes reaction to prominent issues like airline regulation and travel bans, collected to help ASTA better advocate for travelers as well as support travel agents as they advise their clients.
Safari companies often tout seeing the Big Five – Cape Buffalo, lion, African elephant, leopard, and rhinoceros. Did you know there is also a “Northern Five” of iconic creatures that are primarily found in the national parks and conservancies north of Nairobi?
If you were to walk into my home office the first thing that you might notice is that I have a collection. Oh yes, I have the standard collection of tourist tchotchkes and travel photos, but I also collect a word…BELIEVE. Right now as I glance around my office, I smile at my collection. The most noticeable is a carved wooden sign that sits seven inches high and sprawls across the top of my desk that spells out “BELIEVE”. Over the years good friends started noticing my fondness for this word, so I have been sent various gifts including the word believe, such as an engraved notebook, a rock, a picture frame…okay you get the picture.
The American Society of Travel Agents (ASTA) is proud to have partnered with The Company Dime to produce “Unmanaged to Managed: Why and How Companies Formalize Travel Programs,” a groundbreaking research project focused on the barriers and opportunities related to converting “unmanaged” business travel to managed travel.
I spent most of May at an Ayurveda hospital in India, located on the grounds of a former resort and geared more to Westerners than domestic patients. Since medical tourism is a growing field and I’ve had so many friends in the industry ask me about my experience, I thought I should share a few thoughts about my sojourn at CGH Earth Ayurveda’s Kalari Rasayana.
Iceland’s volcanic eruption in 2010 might have caused air travel havoc, but it also started a boom never seen before in Iceland’s tourism. It wasn’t too long ago that Iceland could expect about 350,000 visitors a year – not a bad figure for a country with a population of around 330,000. But in the year following the eruption, tourism began to increase by unprecedented numbers.
Virgin Atlantic have recently started non-stop services from San Francisco and Boston to the north of England city of Manchester. With flights already heading across the pond from Atlanta, Chicago, Newark, JFK, Philadelphia and Washington DC it’s worth taking a much closer look at why you should be actively promoting this user-friendly gateway to North Wales, northern England and Scotland.
After venturing twice to Ethiopia in the last two years with Addis Abbas-based Jacaranda Tours, I’ve come to the conclusion that four weeks there just isn’t enough time to explore one of the world’s largest and most diverse nations. With culture, history and landscapes as the focus rather than just wildlife or beaches, Ethiopia stands far apart from other African destinations. I thought I’d share some of my thoughts on this intriguing country.
Financial counselors always advise taking 10% off the top of your salary and putting it in a savings account for the future. I use this same theory to invest in securing my client’s future business. By providing an unexpected added value, you are showing your appreciation for their business that will develop into a stronger client relationship with all of the loyalties that follow.
The American Society of Travel Agents (ASTA) is calling on agency members to participate in the 2017 ASTA Research Family survey program. ASTA members who are chosen and who fulfill the survey requirements will earn a $60 credit toward their 2018 annual dues when they renew.
During my career, I’ve had the privilege to work with some of the world’s most ardent conservationists, many of them involved in preserving wild places through “conservancies” — an innovative concept that utilizes private or community owned land for the purpose of wildlife conservation.
People often ask me about conservancies (what exactly are they?) and why they should go to one verses a national park or government game reserve. I’m a big fan of conservancies and thought I’d share a few of the things I’ve learned about them over the years, as well as some of the differences between visiting a conservancy and a national park.
There is nothing like traveling through the Mediterranean. I have been there countless times, often stopping in the same villages, yet I have never tired of them. There is a romance to the whole area that particularly blankets Italy, France and Spain where I find comfort when I return and see a city as I left it, and yet there is always something new.
Med cruises tanked in 2016
Last year the Mediterranean was hit hard by many factors that affected tourism. We will never really know how people make their decisions but election years are always tough and it was also a restless time for many countries.
Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the Service Fee report, seeks to discover current service fee practices in the travel agency industry in addition to travel agents’ other revenue sources such as consultation fees, travel insurance, mark-ups and others. It is truly a balancing act for travel agencies and agents to maximize revenues by obtaining commissions from industry supplier partners and charging clients various fees, without overly relying on commissions or alienating prospective customers. The industry as a whole continues the effort of introducing the concept of fee-based professional travel advice to the general public.
Charging Service Fees
Among ASTA agency members, three quarters (76%) indicated that they charged service fees in 2016. It appears that the downward trend continues after the peak in the mid-2000’s with more than 90% of ASTA agency members charging service fees. The possible reasons can be two-fold: some leisure agencies are shifting away from booking air directly while others are exploring additional revenue sources such as consultation fees. Read the rest of this entry »
So many agents I visit around the country seem afraid to sell what they perceive as “exotic” destinations to their clients. They always come up with lots of don’ts and can’ts on why their customers aren’t taking (or don’t want to take) more adventurous trips.
I think the main reason more agents don’t branch away from selling traditional vacations and getaways is a fear of selling what they don’t know. I don’t know if there’s a fancy name for that—like fear of clowns (coulrophobia) or fear of chickens (alektorophobia). But it sure is easier to come up with reasons why you “can’t” or your clients “won’t” than actually branching out and learning about new destinations.
Here are my responses to common objections that I often hear in the field:
“My client’s can’t afford to go there”
- CREATE A BROCHURE FOR YOUR BUSINESS Before you hand out that supplier’s brochure, make sure you hand out a brochure of your own. Use a software program such as Microsoft Publisher and create a brochure about yourself and your business. If you don’t have the Microsoft Publisher software you can go to http://office.microsoft.com/en-gb/templates/default.aspx for the Microsoft Office Template Gallery which offers over 3000 templates for calendars, resumes, greeting cards, business plans and lots more. When putting together your own business brochure, make sure to include the following:
Part of the American Society of Travel Agents’ (ASTA) wide-ranging benchmark reporting program, the upcoming annual ASTA Financial Benchmarking report provides a bountiful amount of data and information on the financial trends of ASTA agency members including revenue, sales, transactions, number of clients, profit and so on. This information will be very beneficial to current and prospective ASTA members, consortia, franchise companies, host agencies and supplier partners alike. Read the rest of this entry »
I’ve made a living selling wildlife and nature trips for the last 27 years – working with travel and safari companies that have programs to visit iconic bucket list species from mountain gorillas to rhinos to jaguars.
Not only are the agents who sell these trips making high commissions, but if the trip is done correctly, they are also helping to save those species. These agents have tapped into a whole group of avid travelers who aren’t counting countries – but are tallying animals they have seen in the wild.
A Growing Area of Tourism
Tourism wasn’t developed to save the planet. But that’s exactly what certain sections of the industry find themselves doing in the 21st century — aiding and abetting the conservation of certain species (and by extension, other flora and fauna that live in their ecosystems) through a collaboration of national parks and governments, private companies, conservationists, and local communities who have a vested interest in the survival of these animals. Read the rest of this entry »
By now I am sure everyone has seen the catchy commercials for Payless Shoe stores. BOGO is “buy one get one half off” at Payless. Previous to the Payless campaign, BOGO was an acronym that was universally known in the marketing industry but rarely presented to customers in this form. Originally, “buy one get one free” was a sudden end-of-season or stock clearance method used by shops who were left with a large quantity of stock that they were looking to sell quickly.
“Buy One, Get One free”, or “Buy one, get one” is a common form of a sales promotion, even now in the travel industry. The two-for-one travel promotions have become quite popular, particularly lately due to the economy. Some cruise lines have marketed sailings such as the “2 for 1 Escape the Economy Sale”. Read the rest of this entry »