TravelResearchOnline.com Blog

You have heard of the Pareto Principle, but you probably call it something else. 80% of all of your business comes from 20% of your marketing efforts. Roughly 20% of your time management is highly efficient and from that activity comes 80% of your productivity. 80% of the money made by travel agents is made [...]

Limiting myths are stories that impose limitations on your ability to grow your travel practice. The tiny grain of truth in them gets exaggerated to the point travel consultants too often accept them as absolute truths. As a result, the travel consultant self-imposes limitations on the overall potential and enjoyment they can derive from their [...]

As I explained yesterday, a limiting myth is a story a travel agent subscribes to in order to justify a timid approach to building a travel practice. Today’s limiting myth is one I hear often, in many different contexts. It almost always begins with the phrase “You don’t understand my customers. All they care about [...]

Limiting myths are the stories we tell ourselves to justify a timid approach to building our travel practices. Most limiting myths have a small truth somewhere in their origin that over time takes on a far greater importance than their reality suggests. By examining these myths, you can greatly diminish their influence in your travel [...]

This week we have examined some small psychological shifts that travel agents can make that can alter their perspective on their role in relationship to their clients. Today’s final shift is the most important, the one that in many ways underlies all of the others.
You don’t sell travel. Intellectually, most travel agents will agree with [...]

Top travel agents develop a particular mind set that gives them an edge in their dealings with their clients. That mind set informs every aspect of their professional relationships with not only clients, but also with suppliers – the tour operators, hotels and receptives that they use. The mind set cannot be boiled down to [...]

Your clients are afraid of paying too much for their vacation.  As a travel counselor, it is important for you to shift your clients to a focus on value rather than an obsession with price. You can assist your clients to better understand the value of their vacation travel and how in every well planned instance [...]

This week, we are focusing on five small psychological shifts that can have a significant impact on your travel practice. This next one comes out of discussions in the TRO Community following the Nolan Burris No Limits Webinar. Again, that webinar is a most valuable opportunity for every travel agency owner – a “must watch” [...]

Have you had the experience of knowing a truth but not really understanding it? Many times we outwardly indicate our agreement with a concept or an idea, but we have not properly absorbed the notion at a gut level, we have not yet made it a part of our muscle memory. Often, we only realize [...]

Clients want to feel important. By being prompt in all of your dealings with clients, by always entertaining them in your presence with a warm and welcome manner,  you make them feel special and you stake your claim to their attention. Far too often, though, we allow our perspective to wander off course and clients become [...]