TravelResearchOnline.com Blog

A good public relations campaign is a multi-effort program. A single press release, public speaking engagement or event is only the most visible part of the campaign’s entirety. Weaving together the various elements in a campaign with exactly the right timing is the key to making a campaign really work to its maximum potential.
Every campaign [...]

Why is it that some travel agencies consistently manage to garner good press coverage while others don’t?  Smart travel agents that know how to get their name in the paper know how to find a unique angle for their story ideas or speaking engagements and to fashion and time the story to the needs of the [...]

Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program.   Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. A tried and true tactic for a public relations strategy is to offer your expertise [...]

You can be a “thought leader” in your community.  The public has a keen interest in all things related to travel. If you seek them out, you are likely to find many opportunities to interact with hundreds, perhaps thousands of consumers in your community through an intelligent public relations campaign.
Publishers and editors of magazines, newspapers [...]

Here are the titles of some travel articles:

5 Ways to Travel Better this Year;
How not to be a victim on your next vacation;
Getting the most out of a cruise vacation;
Secrets the airlines don’t want you to know;
What You Don’t Know about Las Vegas – but Should!;

Would you like to read those articles? I would, and [...]

Lurking around the corner of every attempt to set ambitious life goals is doubt, undermining our plans and shadowing our dreams. We want to be rid of its incessant nagging, but we are too often afraid it speaks the truth. How do we achieve our goals, business and personal, with this uninvited companion dogging our [...]

Learning how to set goals – and to then achieve them – is a vital skill for every travel agent to acquire – but not at any price. Far too many business people have learned the hard way that the costs paid for success can be too dear. Our physical well-being, our spiritual life and [...]

One of my favorite comedians, Eddie Izzard, set the almost unbelievable goal of running all the way around the circumference of England and Scotland, the equivalent of 43 marathons in 50 days, last year for charity. He had never run a marathon before. I think it may be possible to learn something from Mr. Izzard.
Indeed, [...]

In discussing the development of a marketing plan, this column gave a great deal of time to the concept of setting goals and objectives. Likewise, each travel agent should set goals for their business and personal life as well. By setting goals, the travel professional can better focus on the necessary actions to take to [...]

How well do you know your competition? Last week we discussed the need to properly position your travel agency in the market, largely by defining the characteristics that set it apart. Each travel agency should seek to find some unique selling point that will convince clients to do business with them over all others. However, [...]