TravelResearchOnline.com Blog

Where are new ideas born? Does it seem sometimes like all the good ideas are gone and that the energy has drained out of your travel practice?  There are a few ways to pump new energies into your thinking and to generate some new ideas for marketing and growing your business.  Remember that your travel practice [...]

Is there any group of professionals that feel so misunderstood by their clients as travel agents? Face it – outside of our best clients, the public largely does not understand our profession. Travel consultants think of themselves as advisors, counselors, travel coaches. Much of the public views us as retail outlets for travel. The disparity [...]

How do you inspire yourself? What do you do daily to stay fresh, and to maintain the energy and resilience necessary to communicate your passion for working with clients? In the event you sometimes have to pull yourself out of bed to face the day, let’s dedicate a few moments to the task of inspiring the [...]

Several years back, Psychology Today ran an article on what it termed the human “negativity bias.” It seems that our brains have a heightened sensitivity to unpleasant news. We focus on the negative. Very likely that capacity kept our knuckle-dragging ancestors out of harm’s way. Today, however, it serves to allow politicians to manipulate us [...]

My editorial column today speaks about attitude and it’s importance to your travel practice. There is always the temptation to let our disposition nose-dive a bit  when everything is not going exactly as we would have it in an ideal world. Let’s face it – travel consulting can be a stressful occupation. There is tremendous pressure [...]

To improve on any process in your travel practice, you must first have a good understanding and working knowledge of the various steps you use. Yesterday, we introduced the idea of eliminating waste in our travel practice.  By eliminating waste, we deliver more value with the resources we have at our disposal. Today, let’s think [...]

For the next couple of weeks, TRO’s 365 Guide will be examining the concept of Lean Thinking and how it can be applied to your travel practice. Lean Thinking is “lean” because it seeks methods of achieving more with less waste of resources. One of the key undertakings in a Lean Thinking analysis is to [...]

For the next couple of weeks, TRO’s 365 Guide will be examining the concept of Lean Thinking and how it can be applied to your travel practice. Lean Thinking is “lean” because it seeks to eliminate waste in any process while coming as close as possible to delivering what clients actually value. Waste is a [...]

Does the phrase “Lean Thinking” mean anything to you? Several years ago, a group of academics studying the rapid growth of automobile manufacturer Toyota began to research ways of optimizing the flow of products and services in companies. Instead of trying to improve isolated technologies or systems, this group focused on the end result, value [...]

We have spent this week looking at the elements that provide credibility to your travel agency. Consumers by and large tend to ignore advertising, to disregard it and relegate marketing to the category of background noise. In such an environment, many consumers automatically distrust most of the marketing to which they are exposed, and not [...]