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Three months and counting… that’s all the time you have left to grab your data from your Facebook Analytics account! Facebook is eliminating this tool!

Yikes! This announcement from Facebook comes as a surprise to most marketers. More surprisingly, there is no solid reasoning or explanation from Facebook. What’s the fix? Tune in to the video for more details and work-arounds. Read the rest of this entry »

Repurposing: Time Saving Social Marketing Hacks

The other day I was talking with a tourism pro who asked what they could do with all the photos they’ve taken over the years.

  • Photos of stunning destinations.
  • Photos of group tours.
  • Photos of exotic foods from around the world.

Sounds familiar right? Don’t you just hate knowing these images are sitting on your phone or hard drive. What a wasted opportunity! Read the rest of this entry »

3 Steps to a Recovery-Ready Email List

Was one of your goals for 2021 to grow your email list? If you wrote down that goal, you’re one step closer to reaching out to people when the tsunami of travel rolls at us with the full force of pent-up demand.

But what will a stronger, longer email list mean as the tides change in travel. The benefits are endless, so let’s start with these: Read the rest of this entry »

How to Create Video Content – Lickity Split!

 

Back when I first started shooting video, I used to stare at the keyboard (procrastinating). I’d then search online for what other people were doing (time-suck). And then, I left my desk to get glammed up thinking inspiration would come to me from my make-up bag! (NOT!)

After 40 minutes, I still had nothing anywhere close to video content. Nada! Zilch!

Does that sound familiar?

The other day a travel pro asked me, “Why even bother shooting video… it takes so much time! Who’s watching travel & tourism videos now anyway?”

That got me into research mode, and here’s what I found. In their 2020 report, Wyzowl found: Read the rest of this entry »

2020: What’s the Silver Lining?

 

Good-bye 2020!Good Riddance!

2020 was a _________ year.How would you fill that one in?

For our industry, 2020 was an exercise in resilience and hope for the future. I keep thinking about how we can prepare and move forward as our industry recovers. And guess what, I’m feeling excited because of all the changes that have happened in social marketing in spite of (or maybe because of) the pandemic.

Many of us also feel 2020 is a year to look for as many ‘rays of sunshine’ and ‘bits of silver lining’ as possible. Here’s a couple of things that fit into that category and really matter for our industry moving forward. Read the rest of this entry »

3 Reasons Why Social Ads Fail

 

Are you ready to give up on social ads?

Maybe you don’t feel like your ads are generating any interest. Well, you’re not alone; 62 Percent of Small Business Owners Say Facebook Ads Miss Their Targets.

Stop wasting your time and effort creating ads that fail!

But wait… why even look at this if social ads fail so often? Here’s the deal: out of all of the B2C companies using social media, 97% of them use Facebook! It matters! It works! Let’s explore 3 steps to get you on the road to fail-proof ads today. Read the rest of this entry »

3 Social Marketing Tweaks for Tricky Times

 

Do your marketing plans from 2019 seem totally out of touch now?

Did your marketing projections for 2020 fly out the window in March?

Even as we stare out the window wishing for the good old days, there are 3 things we can tweak now so that our social marketing is fresh and dialed-in when the uptick in travel demand hits. Read the rest of this entry »

7 Reasons NOT to Blog

 

Are you on the fence about blogging? Tourism colleagues tell you that a blog is essential. ‘Experts’ say you have to blog if you want to grow your brand.

Yet, deep down, you don’t really want to blog and you’re not sure the ‘experts’ understand your brand. In fact, you probably have a long list of reasons you don’t want or need to blog, right?

Let’s just add these 7 reasons to your list! And you’re done!

Is that little voice saying…but, but, but…

Even if you’re a definite undecided, on-the-fence blogger, here’s 7 reasons you can forget about blogging! That’s right, just don’t write a blog! These 7 reasons are solid! Read the rest of this entry »

How to Get Creative in Tricky Times

Are you still wearing your hair the way you did after high school?

Do you eat the same thing for breakfast every single day?

While there’s comfort in sticking to habits and styles that work, the thing I’ve found in this pandemic is that trying something new and different works NOW.

Who would have thought that our industry would be turned upside down? Read the rest of this entry »

 

Are you getting to hate the word ‘pivot’? Months ago, it sure seemed like the perfect COVID word. Now, it just seems overused! The bottom line is that the word is perfect, yet it’s messaging effect is getting overlooked. What can we do now to “pivot” without calling it pivoting? Read the rest of this entry »

5 Key Travel Recovery Insights that Matter

 

What if you had a crystal ball to tell what was in store for the future of travel? Our ‘Next Normal’ is sure to be a big departure from our ‘Past Normal’, but the reality is this: There is no crystal ball.

However, there are leading experts who are watching and analyzing industry trends and sentiment. These industry thinkers and futurists have shared their perspectives over the last couple of weeks. So, let’s piggy-back on their insights for travel trends and pull together some key initiatives you can put in place in your own sector of our industry. Read the rest of this entry »

 

Fast forward 10 years… It’s now 2030. Let’s just imagine what we’ll be saying as we look back on 2020.

How would you complete this sentence: “Back in 2020, I accomplished ____________ .” Right now, you have the power to position yourself for the future and to influence how you finish this sentence.

While we all remember other game-changers in our industry and the legacies they’ve left on our industry, let’s think about what legacy you’ll be creating for your business. Here’s a blue-print to consider as we move into the ‘next normal’. Read the rest of this entry »

8 Secrets to Improve YOUR Videos

Do you ever wish your videos looked a bit more polished?

Do you wish your fans would share and comment more often on your videos?

Why even bother with video now in these crazy times? Here’s why: Read the rest of this entry »

Sane Social Solutions for Crazy Times

 

Chaos. Uncertainty. Fear. It’s everywhere! TV, newspapers, social feeds!

Our industry is suffering. Yet, you have the power to change the tone for your social fans. Help them cut thru the chaos and find a bit of sanity and serenity.

Why?

We all know our industry has survived many downturns. We’re resilient! We’re tough! As we start thinking about how to inspire our fans, we’ll prove that resilience once again. Read the rest of this entry »

How to Build Social Awareness for Your Next Group Tour

 

Have you ever been to an industry event and met someone who instantly exchanges cards and then walks away? You know the type; they don’t really start much of a conversation with you and it seems like all they want is to grab your card and run off to the next person.

#Fail!

Would you ever re-connect with that person? Or, more importantly, do business with them?

Probably not! Read the rest of this entry »

How to Make Your Social Ads Work Better

Do you get as many video views as you think you deserve?

Are you earning as many clicks to your website as you’d like?

If you’ve answered NO to the above… Have you thought about giving up on social ads because you don’t think they work?

Well, don’t give up!

Just test and tweak your next campaigns! If that sounds confusing, here’s some simple steps you can take to learn more about what appeals to your ‘perfect’ client; and, then tweak your ads so they work better for you and bring greater success. Read the rest of this entry »