Today businesses focus not on just being found, but also making sure their products and services are purchased and used. And not just the one time, but again and again. In the travel industry, we are more than just a service because we help our clients create memories of a lifetime. As a result of social media, there are numerous, diverse channels that can be used to market what we do. Getting clients to continue to book through us again and again really gets down to building that successful client relationship, and where personalization is the key. Read the rest of this entry »
Today it’s not just about finding clients, but keeping them. Having done sales over the years myself, I know it can be challenging. It really gets back to what’s at the core of any successful business, especially travel. We need to build a relationship with our potential clients, focusing on them and their needs. After that first sale comes in, the ongoing relationship building has to continue. It doesn’t end after that first sale. Getting these clients to rely on us, view us as the travel experts, and use our expertise is really at the core of building that stellar relationship. We need to keep ourselves in the picture.
As kids, we were often asked, “So what do you want to be when you grow up?” Back then, a pretty clear picture usually came up – doctor, nurse, teacher, pilot, accountant, or maybe a designer, mechanic, or artist. What you wanted to do back then, versus what you wound up doing in your career undoubtedly changed a bit. Today when we go to professional networking and social events, we’re always asked, “So what do you do?” The 30-second elevator pitch is expected. Although I’ve tweaked it, I silently think, “But I do more than that! I wear multiple hats!” As travel professionals, how do we successfully steer and grow our businesses while having to wear all those different hats? Read the rest of this entry »
Last fall when I reached out to a savvy cruise line executive for some input and help, he said, “Cindy, you need to be more visible to be found, and not be a hidden gem.” It was a great tip, and I’ve reworked my own strategy, along with implementing new tactics to hit my key target and goal.
As the landscape of travel industry continues to change and evolve, the growth of the home-based travel professional has become a viable one. Storefront retail travel agencies still exist, and with that can bring more immediate visibility. In the case of home-based professionals, ways to be visible in order to build ongoing clients and get referrals requires more tactics, but ones that can be implemented using diverse strategies. Read the rest of this entry »
Thinking back a few decades ago, one of the main products retail travel agencies sold was airline tickets. And the other products sold from tours, hotel packages, and cruises added to the revenue stream that complemented airline sales. But with commission cuts and changes, the retail travel industry has evolved. And today the travel professional role has evolved into one more of specialization. Yes, we’ve become more than just being an “order taker,” and where we really provide value! Filling in the gaps and needs of our clients by joining those services and products together – in effect, bundling. Read the rest of this entry »
Regardless of what you sell, one of the ongoing challenges running any business today is first being found. Getting potential clients “in the door” and then turning them into clients who purchase products using our professional services and expertise is the next critical step. In the case of travel agent professionals, once we get that first sale and get the booking in, the next step is getting those clients to come back and continue booking through us. What’s the best way to be found and build your clientele? Read the rest of this entry »
I used to always cringe when people would say, “Oh, so you’re in sales?” The first image that came to my mind was the used car salesperson stereotype. I’d tell myself, “I’m not in sales. I build relationships and then the sales will evolve.” But one thing I’ve learned? The best way to create amazing experiences for our clients is to become a better listener. Read the rest of this entry »