Posts Tagged With: blogging

There are 10 articles tagged with “blogging” published on this site.


This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Let’s wrap up with a few basic concepts and tips that can put you on the road to having a blogging program that can be one of your most important client acquisition and retention tactics. A bit of planning early on will generate big returns as your blog begins to grow and your approach becomes more demanding of your blogging system and setup.

Blogging requires much less knowledge of programming and HTML than building and maintaining a website. Nevertheless, the initial setup is greatly facilitated by a hosting company or technical assistant with experience in setting up a blog. Most blog programs offer a variety of templates Read the rest of this entry »

Your Digital Footprint: Blogging Like An Expert

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. With so many blogs vying for attention, you will want yours to stand out, to speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Over the past couple of days, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Like any communications tool, however, it is not enough simply to have a blog. You must properly promote your blog  to fully realize the potential it has for your agency. Building general community awareness of your blog requires a concerted effort and a continual attention to public relations and the other marketing tactics that you have learned as a business person.

Because a blog speaks for your company, and is by nature conversational rather than promotional, it has a much more “personal” impact on consumers than many other marketing tactics. Therefore, a blog is an excellent opportunity to humanize your company and to strongly Read the rest of this entry »

This week, The 365 Guide is discussing how to establish a blog for your travel agency as a way of expanding your online profile. Just as with any content driven marketing tool, it is important to give appropriate time and consideration to the process by which you will select your topics and the tone of voice you will use to express yourself in the blog. One of the first and most important lessons to learn is that a blog is not a selling tool – it is a communications vehicle and the content should reflect the two-way nature of a conversation, not the single-direction model of a brochure.

Read the rest of this entry »

Your Digital Footprint: Blogging

For the past month, we have been discussing how to establish and expand your travel agency’s digital footprint. This week, The 365 Guide will explore establishing a blog for your travel agency that you can use to grow your practice. Many of the agencies that participate in TRO’s Community actively blog and do so successfully. A few considerations will assist you in developing a blog that meets your overall strategic objectives and will contribute substantially to projecting your brand in your community.

The decision to start a blog should not be taken lightly. To begin, your resources are limited and to do a good job with your blog will require much time and effort. Focusing on a few marketing tactics well is a better course of action than continual but unfocused effort spread between too many marketing tactics. It is highly likely that your blog’s success will come over a long period of time Read the rest of this entry »

Lead Generation Through Blogging

For those of you willing to take the time to develop your writing skills, blogging can have a tremendous impact on your lead generation efforts. HubSpot recently indicated companies can double their lead volume with effective blogging. Here are a few tips to help ensure you are maximizing your opportunities when you blog: Read the rest of this entry »

Today’s installment brings the year to a close!  But all of the great content ideas we’ve provided the week are just the beginning. Now it’s your turn to write the articles.  When you do, keep SEO in mind, because with unique content, you have the ultimate control of the keywords and search phrases included in the article. Set up an editorial calendar you can live with and then devote a few hours each week to writing your article.  Use Google to assist with the research and pound out your original content.  You and your travel practice will be well served.

Remember to include some type of call to action with every article!  Request readers to sign up for your newsletter or to download a white paper.  Ask them to pass along the article to others or to Like it on Facebook.  If you look at the article you are now reading, you will see several banner ads, requests for comments and widgets for social media.  By the way, if you like what we have done for you this week, be sure to Like the article below. (See, I just did it again!). Read the rest of this entry »

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Let’s wrap up with a few basic concepts and tips that can put you on the road to having a blogging program that can be one of your most important client acquisition and retention tactics. A bit of planning early on will generate big returns as your blog begins to grow and your approach becomes more demanding of your blogging system and setup.

Blogging requires much less knowledge of programming and HTML than building and maintaining a website. Nevertheless, the initial setup is greatly facilitated by a hosting company or technical assistant with experience in setting up a blog. Most blog programs offer a variety of templates Read the rest of this entry »

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. With so many blogs vying for attention, you will want yours to stand out, to speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Blogging for Travel Agencies – Topics and Policies

This week, The 365 Guide is discussing how to establish a blog for your travel agency that you can use to grow your practice. Just as with any content driven marketing tool, it is important to give appropriate time and consideration to the process by which you will select your topics and the tone of voice you will use to express yourself in the blog. One of the first and most important lessons to learn is that a blog is not a selling tool – it is a communications vehicle and the content should reflect the two-way nature of a conversation, not the single-direction model of a brochure.

Most good blogs are not overtly promotional, but rather focus on topics and the larger issues of importance to the blog’s readership. Thus, rather than talking directly about your agency and specials that are available, most travel agency blogs should delve into destinations, logistics, tips and ideas related to travel. You want the content you choose to be compelling and to be both interesting and valuable to the reader. Tailor your content Read the rest of this entry »