Posts Tagged With: brainstorming

There are 8 articles tagged with “brainstorming” published on this site.


Analyzing Travel Agency Mistakes

Travel agency mistakes can be costly. Whether it is an airline ticket booked to the wrong destination, or the missed deadline or the client whose project slips through the cracks, the real cost to the agency can be totally out of proportion to the potential gain inherent in the transaction. For that reason, it is important for your travel agency to very closely examine mistakes. However, too frequently mistakes are not fully analyzed and understood by the entire body of co-workers in a travel agency, opening the door to a similar mistake being made again in the future. Further, the loss of a key employee can mean that a large portion of the historical understanding of past mishaps may walk Read the rest of this entry »

Differentiation

Travel agents putting together a marketing plan for their travel agency are sometimes stymied by the concept of differentiation. In essence, differentiation is that collection of  key attributes that set your travel agency apart from all others – the reason a client would rather work with you than with your competitor.  By and large, any agency can offer the same cruises, tours and travel programs. So what Unique Selling Point (another way of speaking about differentiation) can an agency offer? Read the rest of this entry »

Analyzing Travel Agency Mistakes

Regardless of their intrinsic value as learning lessons, travel agency mistakes can be costly. Whether it is an airline ticket booked to the wrong destination, or the missed deadline or the client whose project slips through the cracks, the real cost to the agency can be totally out of proportion to the potential gain inherent in the transaction. For that reason, it is important for your travel agency to very closely examine mistakes. However, too frequently mistakes are not fully analyzed and understood by the entire body of co-workers in a travel agency, opening the door to a similar mistake being made again in the future. Further, the loss of a key employee can mean that a large portion of the historical understanding of past mishaps may walk Read the rest of this entry »

A few responses to this week’s series on brainstorming for travel agents have asked about the best way to brainstorm in a group. Here are some techniques that have worked very successfully. Like always, however, these are suggestions only. Your particular office may find variations or other techniques that work better, and please feel free to share those with us. One rule pertains above all others in the process of brainstorming: no criticism allowed! For the initial brainstorming sessions, postpone criticism Read the rest of this entry »

Immersing yourself in the culture of travel is a good way to provide the right side of your brain with creative fodder for brainstorming. One way to keep yourself current and fresh in the travel industry is to mix with other travel professionals. The interchange of ideas, the trading of new techniques and destinations, is a nearly invaluable opportunity for you to learn how other agents are successfully putting new concepts into practice. What works in other markets is very likely to have some applicability in your own. Read the rest of this entry »

Travel agents do well to bring popular culture into your brainstorming sessions.  Remember, however, brainstorming is not daydreaming. Rather it is an active attempt to disrupt stale patterns of thinking, to break up and re-arrange your established notions. Anytime you need to develop new ideas or opportunities, when you want to improve the services you offer by some radical degree, brainstorming is the place to turn. Yesterday we discussed brainstorming with your office team and your existing customers, bringing their experience of your travel agency’s services into the discussion. Today, we want to look at popular culture as an resource for creative ideas for your brainstorming efforts. Read the rest of this entry »

Clients are a great source of new ideas. Their travel ambitions are the stuff of which your practice is made. Their hobbies, interests and pursuits are fertile ground for ideas for marketing to other clients. Some of your clients will be quicker to pick up on cultural trends and leading edge destinations than others. But if you plot your best clients over a period of time, you will likely see trends and activities that will merit your attention.

In order to properly mine your clients’ ideas, you have to engage them at the level of conversation designed to gather feedback. Client surveys that range from topics as far reaching as travel dreams and aspirations to more particular questions about frustrations with travel planning and booking are important. Surveys can be taken in written Read the rest of this entry »

New ideas can sometimes seem hard to come by. Whether you are looking for a new angle on marketing your travel practice, or a new product idea for a particular demographic, finding exactly the right approach can seem like swimming upstream. There are, however, a few well-known strategies for coaxing new ideas into existence. There are repositories of good ideas available to travel agents to research, try out and investigate. You just have to know where to look.

Here’s the good news – great ideas are everywhere you look. Most “new” ideas are really just a modification of an existing one. When TRO decided to give away destination guides to travel agents, the “new” aspect of the idea was not destination guides. There were already services providing destination guides to travel agents Read the rest of this entry »