You are Browsing posts tagged with: campaigns.
When it comes to marketing, think in terms of “Campaigns”: multi-tiered, consistent series of efforts to deliver your message to consumers. A campaign stands in contrast to isolated efforts to publicize or promote your business. A campaign is made up of coordinated efforts that arrive to the consumer from a variety media with a consistent [...]
This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. The next two principles seem easy to understand and implement, but in fact, observation indicates they are among the most difficult lessons for travel agents to integrate into their practice. The best of intentions [...]
March 2010
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