Posts Tagged With: circle of influence

There are 5 articles tagged with “circle of influence” published on this site.


Networking

Travel consulting is a people business, and in the end, it’s all about who you know.  As our good friend Mike Marchev will remind us on occasion, it’s also about how many “who’s” you know. An important component of building a successful travel practice is the network of people with whom you come into contact. Although your own circle of influence may be small, it grows exponentially because your friends, family, neighbors, acquaintances, teachers, and co-workers all have circles of influence into which you can market. These relationships provide opportunities to introduce your practice to people with whom you might otherwise not come into contact. Read the rest of this entry »

Cross marketing

Cross marketing refers to the practice of working with a non-competitive retailer to enhance business opportunities for both parties. Any compatible product  is a possible theme for cross marketing purposes, and travel presents a great opportunity because of how easily it can be linked to almost any theme.

Retailers make excellent cross marketing partners because they typically do not compete with travel agents and because it is easy to create real value by marketing together.  Read the rest of this entry »

Net-working

In the end, it’s all about who you know.  An important component of building a successful travel practice is the network of people with whom you come into contact. Although your own circle of influence may be small, it grows exponentially because your friends, family, neighbors, acquaintances, teachers, and co-workers all have circles of influence into which you can market. These relationships provide opportunities to introduce your practice to people with whom you might otherwise not come into contact.

Read the rest of this entry »

The Social Media Gold Rush

One thing is perfectly clear – travel agents love social media. At any travel trade show, the social media panels are packed. Hold a social media webinar and it’s a record crowd of travel agents that show up. It seems everyone has a Facebook or Twitter account, and a good part of everyday is spent pumping content into the social media funnel.

There are even some great success stories. Last week, travel agent Denyse Turner related her own experiences which include “15 group cruises, 5 individual cruises and more vacation packages than [she] can handle alone“. That is tremendous success and there are many more stories beginning to come in attesting to the power of social media as a marketing tactic.

Here’s the problem. Denyse makes it look easy. Agents are flocking to social media because of her story and others like it, much the same way that people charged across the North American continent in 1849 looking for gold.

Not everyone will get rich.  However, a lot more travel agents could if they Read the rest of this entry »

Your 2009 Marketing Plan: Understanding Your Objectives

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.

Yesterday, we established a set of strategic objectives for 2009. Today, we want to develop a better understanding of our goals. Two of the objectives we established, gaining a net 15 total clients and growing net profit 20% work hand-in-hand. If I increase the number of clients I work with, certainly my profits should increase. Likewise, creating a niche market Read the rest of this entry »