The first rule of sales is, in order to do it well, you have to believe in your product. Certainly you have to believe that travel is more than a discretionary spend, that it is important to the enrichment and well-being of your clients. But before everything else, you have to believe in yourself, because, as a travel consultant, you truly are the product. Believe in your willingness to go the extra mile for your clients, your willingness to research for the client in a thorough and professional manner using all of the tools at your disposal. You must be committed to spending the extra time it takes to better know your client, to research the supplier and to plan the vacation. You have to believe in your capacity for earnest study and native intelligence.
This week we have been looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. We have looked at the importance of developing a coherent message and communicating that message clearly and consistently. But there are two related, additional components that underlie all good marketing campaigns. Good travel marketers know their business and they love their business. Read the rest of this entry »
The list of qualities that makes Google a unique company would be a long one indeed. Like the other companies we have examined this week, Google is an organization that views itself as a citizen of a larger world. It’s mission statement (To organize the world’s information and make it universally accessible and useful) is styled in terms of its impact on its users. Google is ranked #4 by Fortune magazine’s 100 Best Companies to Work For. It’s products are excellent, innovative and visionary.
Globally, Google’s revenues are over 22 billion each year. What can a travel agency learn from a company of such mammoth proportions? A lot. Google’s corporate philosophy is summed up on its Ten Things Page. Below are a few of those Ten Things with considerations for your travel practice. Read the rest of this entry »