Rafael Checa was raised in the travel business. After serving in the US Army infantry for 10 years, he went to business school. Upon graduation in 1997, he joined Solar Tours, a family company, and has been there ever since. Rafael was the CFO until his parents retired from the business three years ago and he is now the CEO.
TRO: As someone who has been involved in the travel industry since childhood, how have you seen the industry change during those years?
RC: The most important change has been the empowerment of technology for consumers to gain information and purchase online with little or no help.