Business meetings make up some of the most personal contact a travel agent might have with a client. Even in the most informal of settings, there are protocols and a standard etiquette to follow that can make the difference between the success and failure of the meeting and the relationship.
Choosing the place for the meeting usually involves either an office setting, a public venue or a home setting. Any of these may be your own or the client’s. When the venue is of your choosing, make sure that all aspects of the setting are optimal for your meeting. Pay attention to each of your five senses. Ensure that the lighting is adequate, the noise levels are conducive to discussion, Read the rest of this entry »
Telephones are so ubiquitous and accessible that we take them for granted. Each time you speak on the phone, however, you are communicating more than the mere words you utter. Your language, tone of voice, grammar and disposition also communicate something of your company brand. Likewise, each time any member of your staff speaks on your behalf on the phone, you are, for better or worse, engaged in marketing. With that in mind, it is worthwhile acquainting yourself and those speaking on your behalf with a few important but simple rules of the road for telephonic communication. Read the rest of this entry »
While it may be true that you only have one opportunity to make a first impression, you have countless opportunities to communicate your brand to existing and potential clients. This week, TRO’s 365 Guide will look at five different points of contact with clients where appearances matter. We will begin with email communications.
It is easy to let the informality of an email control its appearance. Most of us, however, have experienced getting an email from a company or an individual that was nearly incomprehensible, poorly articulated with misspellings and grammatical errors. Let’s look at a few rules that will save you from an embarrassing email experience of your own. Read the rest of this entry »