One of the biggest trends these days is “going green” – that is, living in a way that lessens impact on the planet and moves from a mentality of consumerism to that of sustainability. And the greening of America presents both a debate and a huge opportunity in the travel industry.
According to The International Ecotourism Society, ecotourism is growing at three times the rate of traditional vacationing, increasing annually up to 30 percent. Ecotourism is about uniting conservation, communities, and sustainable travel – in other words, leaving a smaller footprint in the places we travel, both on nature and the people who live there. Read the rest of this entry »
There are a lot of eco-friendly trends in travel. Although far from perfect, many organizations are “going green.” ASTA’s Green Program is certainly a major step it the right direction as the association endeavors to better educate travel agents and suppliers to increase awareness of travel’s impact on the environment. Many tour operators and hotel companies have sought to minimize Read the rest of this entry »