Everybody’s talking about it and, if you believe the hype, everybody’s doing it. Marketing gurus from all corners of the virtual world are captivated by the potential of social marketing. But what is it exactly and does it really hold the potential that all of the buzz promises? The 365 Guide this week will look at social marketing from a travel agency point of view and see where the enterprising travel planner could possibly find some tangible benefit in participation in the media darlings of Facebook, Linked-in, Twitter, and other social media marketing opportunities.
Firstly, a confession. All those marketing gurus, including me, are guessing. There are certainly some success stories from all of the various social media formats, but the real value to any given business is at best, uncertain. The venues are new, the actual return on investment Read the rest of this entry »