TravelResearchOnline.com Blog

This week, we are going to look at five very common marketing mistakes many travel agents make in their practices that hinder real growth. The first one is by far the most common: the travel agent has no marketing plan. Regardless of the number of articles written about the value of a well-articulated, written marketing [...]

That sound you hear is time passing. There are nine months left in 2009. Whatever has happened during the first quarter of the year, you can make 2009 more productive by doing some spring cleaning and revisiting your business plan. An important part of every business plan is a marketing calendar. Too few travel consultants [...]

This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. The next two principles seem easy to understand and implement, but in fact, observation indicates they are among the most difficult lessons for travel agents to integrate into their practice. The best of intentions [...]

TRO has devoted the last few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
It is time to begin to tie your Marketing Plan back into your overall business plan – to make sure that [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
We have spent the last four to five weeks gathering together the various components of our action plan. Now there are [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Yesterday, we laid out the broad parameters of a Marketing Calendar by noting the major holidays and travel seasons and planning [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Every travel consultant is very much aware of the seasonality of the travel business. In the winter people head south and [...]

TRO is devoting the next six weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
No two marketing plans are identical. Your individual circumstances will largely dictate the final form your 2009 Marketing Plan takes. However, there [...]