Posts Tagged With: marketing calendar

There are 10 articles tagged with “marketing calendar” published on this site.


Calendar This

That sound you hear is time passing. Things are winding down, and there are less than four months left in 2017. Whatever has happened during the  year, you can make 2018 more productive by gearing up for the creation of  a business plan. An important part of every business plan, and a good start at generating the appropriate mindset,  is a marketing calendar. Too few travel consultants incorporate the use of a marketing calendar in their practice. Yet, without a marketing calendar, many opportunities for strong marketing efforts slip by either unnoticed or weakly implemented.

Effective marketing drives sales. Period. But to be effective over the long term, marketing cannot be haphazard or random. Planning a marketing strategy with a calendar in front of you will ensure firstly that you are incorporating a variety of marketing efforts into your plan and secondly that you are doing so in synch with your clients’ own planning. Read the rest of this entry »

Ready, Fire… Aim!

There is absolutely no doubt that a failure to plan is one of the biggest mistakes many business people make.  Without a solid business plan, even the best travel consultant can fail to act consistently in any given aspect of their practice. Planning is truly essential.

But so is action.

I see far too many travel professionals planning their lives away, getting ready to act, and then… not acting! Too many times we over-plan and over-perfect, and in the process lose valuable opportunities to others who are quicker to act.  Read the rest of this entry »

Every travel consultant is very much aware of the seasonality of the travel business. In the winter people head south and in the summer they head to Europe and in the fall they seek out New England, except for the real bargain hunters who decide to cruise during hurricane season. A time and a season for everything, right?

Actually, that is exactly right. We can improve on our marketing by being a bit more scientific in our examination of the calendar. Smart travel consultants who pro-actively market know they have to stay ahead of the calendar. They are constantly looking “down the road” to see what holidays and destinations are around the corner. Typically, you will be promoting months in advance to give clients time to consider, plan and budget for their travels. Read the rest of this entry »

This week, we are going to look at five very common marketing mistakes many travel agents make in their practices that hinder real growth. The first one is by far the most common: the travel agent has no marketing plan. Regardless of the number of articles written about the value of a well-articulated, written marketing plan, many agents confidently point to their head and say with a knowing wink “It’s all in here.”

A marketing plan that is not written, not documented in a formal way, is not a plan. At best it is an ad hoc series of more or less consistent habits. Read the rest of this entry »

A Week of Important Observations: 7 & 8

This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. The next two principles seem easy to understand and implement, but in fact, observation indicates they are among the most difficult lessons for travel agents to integrate into their practice. The best of intentions will not substitute for the first, and trial and error is inadequate for the second. Read the rest of this entry »

Your 2009 Marketing Plan – Revisit your Goals

TRO has devoted the last few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.

It is time to begin to tie your Marketing Plan back into your overall business plan – to make sure that it is realistic with regard to your budgets and overall capabilities.  You want to make certain that your goals are measurable and achievable.  Along with your Marketing Calendar, you can then ensure that your goals are time specific and feasible. Read the rest of this entry »

Your 2009 Marketing Plan: Make it happen – Part I

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.

We have spent the last four to five weeks gathering together the various components of our action plan. Now there are a couple of final steps.  This week we will talk about  the importance of  putting your plan in writing, and we will speak to the importance of continually revising your plan.  But before that: The Sermon.

Business plans are important. Organization is essential. Clarity of expression and correctly assessing markets: priceless.

But not a one of these is worth anything without Read the rest of this entry »

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.

Yesterday, we laid out the broad parameters of a Marketing Calendar by noting the major holidays and travel seasons and planning to market well ahead of those dates.  Now however, we need to specifically calendar other aspects of our 2009 Marketing Plan. In doing so you will have definitive benchmarks Read the rest of this entry »

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.

Every travel consultant is very much aware of the seasonality of the travel business. In the winter people head south and in the summer they head to Europe and in the fall they seek out New England, except for the real bargain hunters who decide to cruise during hurricane season. A time and a season for everything, right?

Actually, that is exactly right. We can improve on our marketing by being a bit more scientific in our examination Read the rest of this entry »

Your 2009 Marketing Plan: The Essentials

TRO is devoting the next three weeks to assisting agents in developing a 2012 Marketing Plan. Follow along with us each day to gain the traction you need to make 2012 your best year ever.

No two marketing plans are identical. Your individual circumstances will largely dictate the final form your 2012Marketing Plan takes. However, there are a few essential elements that every plan will have. Further, a marketing plan is not a static Read the rest of this entry »