Posts Tagged With: marketing mindset

There are 5 articles tagged with “marketing mindset” published on this site.


For the past few days, we have been discussing the importance of possessing a marketing mindset that understands the necessity of an emotional connection with your travel clients. Most advertising seeks to touch an emotional “hot button” with a viewer that appeals to either a sense of well-being or a sense of fear. The most effective marketing speaks far more in favor of well-being and addresses the benefits to the client of doing business with the marketer. As we indicated yesterday, advertising and marketing that appeals directly to fear runs the risk of being viewed as manipulative and inauthentic. However, that does not mean that you should ignore the fears and concerns clients have about travel in general and working with a travel agent in particular. Read the rest of this entry »

To be good at marketing, become a student. The marketing mindset requires that you study marketing in all its forms. You don’t have to go to a classroom, just look at the marketing all around you. Everyone who depends on customers markets in some form or fashion whether preacher, politician or store manager. Some market well and some not so well. The travel agent studying marketing will examine both good and bad marketing to better understand what works and what does not. Almost all marketing in any industry will have some analogy to travel. Seeing how other marketers approach their market and seek to touch emotional hot buttons can provide you with valuable insight when applied to your own travel practice. Read the rest of this entry »

Reason # 4: To be really effective, marketing needs to have two important qualities, consistency and constancy. In short, you must always deliver the same message to your clients in every encounter they have with you and you must deliver that message with enough frequency to remain top-of-mind. Without the quality of consistency, your clients will be confused with regard to your identity and ethic. Without constancy, they won’t hear your message often enough to develop an association with your brand each time they think of traveling.

Clients want to know what you and your travel practice stands for as a matter of company ethic and values. We tell ourselves we are consistent, that we always deliver the same message to the market. But do we really? For example, if your website indicates that your travel practice is all about the quality of each individual travel experience and the premium you place on value, but each of your tweets on Twitter is about travel specials, Read the rest of this entry »

For the past few days, we have been discussing the importance of possessing a marketing mindset that understands the necessity of an emotional connection with your travel clients. Most advertising seeks to touch an emotional “hot button” with a viewer that appeals to either a sense of well-being or a sense of fear. The most effective marketing speaks far more in favor of well-being and addresses the benefits to the client of doing business with the marketer. As we indicated yesterday, advertising and marketing that appeals directly to fear runs the risk of being viewed as manipulative and inauthentic. However, that does not mean that you should ignore the fears and concerns clients have about travel in general and working with a travel agent in particular. Read the rest of this entry »

To be good at marketing, become a student. The marketing mindset requires that you study marketing in all its forms. You don’t have to go to a classroom, just look at the marketing all around you. Everyone who depends on customers markets in some form or fashion whether preacher, politician or store manager. Some market well and some not so well. The travel agent studying marketing will examine both good and bad marketing to better understand what works and what does not. Almost all marketing in any industry will have some analogy to travel. Seeing how other marketers approach their market and seek to touch emotional hot buttons can provide you with valuable insight when applied to your own travel practice.
Read the rest of this entry »