TravelResearchOnline.com Blog

When you view travel agent message boards, one question seems to be on a lot of minds: will 2009 “be worse than” 2008? Ok, here’s the good news - for many of you, 2009 will be a better year than was 2008.  However, there is a caveat to this prediction.  Next year will almost certainly [...]

When it comes to marketing, think in terms of “Campaigns”: multi-tiered, consistent series of efforts to deliver your message to consumers. A campaign stands in contrast to isolated efforts to publicize or promote your business. A campaign is made up of coordinated efforts that arrive to the consumer from a variety media with a consistent [...]

TRO has devoted the last few weeks to assisting agents in developing a 2009 Marketing Plan. Today’s installment is the last one in the series.
If you have followed along each day of this series on writing a Marketing Plan for 2009, you should now have a much more clear view of your marketing goals and [...]

TRO has devoted the last few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
It is time to begin to tie your Marketing Plan back into your overall business plan - to make sure that [...]

TRO has devoted the last few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
We have spent the last few weeks reviewing the basic components of a marketing plan.  It is now time to put the [...]

 TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
We have come a long way since our first article in September on a 2009 Marketing Plan.  Tomorrow we will launch into [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Most marketing plans are not complete without a good analysis of the competition. Here’s the bad news: you have more competition [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
As a travel planner, you know all of the “shoulds”: you should develop a marketing plan, you should email clients on [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
We have spent the last four to five weeks gathering together the various components of our action plan. Now there are [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Yesterday, we laid out the broad parameters of a Marketing Calendar by noting the major holidays and travel seasons and planning [...]