Posts Tagged With: mistakes

There are 6 articles tagged with “mistakes” published on this site.


“Public Relations” refers not to a single tactic but to a varied number of ways that a travel agent can reach out to the public at large and raise the profile of their travel agency. Public relations tactics tend to be a favorite of guerilla marketers as they depend more on personal effort than outlays of capital and, properly executed, can be highly effective.

Unfortunately, most travel agencies neglect public relations. Other marketing channels seem much more accessible and easily accomplished. Public relations depends heavily on the direct participation of the travel agent via public speaking, publication or networking. As a result, many travel planners relegate public relations tactics to a low priority in their marketing plan. The truth is, however, that for the travel agent willing to put themselves in full view of their community, few marketing tactics are as effective for establishing the travel agent as a local expert. Read the rest of this entry »

Social media and social media marketing are deceptively easy to undertake. Sign up for a Facebook page or a Twitter account and start posting and tweeting. Hundreds of millions, literally, of individuals and companies do it, right? So how hard can it be?

Like many business undertakings, social marketing is a study in fundamentals. Far too many travel agents jump into the fray without serious consideration of the need to be authentic, intentional and consistent in their social media Read the rest of this entry »

The Most Common Branding Mistakes Travel Agents Make

Your brand is a promise of quality. Wrapped up in a brand is the perception of your company held by everyone who has come into contact with your travel practice. What this means is that your brand is not entirely under your control. In fact, the center of gravity of your brand is somewhere between your intentions and the experience of your brand by consumers. Some of those consumers are clients, others are people who are aware of you through your marketing efforts and reputation. Read the rest of this entry »

The Most Common Sales Mistakes Travel Agents Make

Are you going to make mistakes in your travel practice? Absolutely! As my father used to say, if you aren’t falling down on occasion, then you aren’t trying hard enough. That said, however, everyone’s goal should be to minimize the problems likely to be encountered in building up the marketing and sales programs for your travel agency. With that in mind, this week we are going to talk about the most common mistakes travel agents make in five very important areas: Sales, Marketing, Branding, Public Relations, and Social Media. We start off the week discussing the most common sales mistakes travel agents make. Read the rest of this entry »

Analyzing Travel Agency Mistakes

Travel agency mistakes can be costly. Whether it is an airline ticket booked to the wrong destination, or the missed deadline or the client whose project slips through the cracks, the real cost to the agency can be totally out of proportion to the potential gain inherent in the transaction. For that reason, it is important for your travel agency to very closely examine mistakes. However, too frequently mistakes are not fully analyzed and understood by the entire body of co-workers in a travel agency, opening the door to a similar mistake being made again in the future. Further, the loss of a key employee can mean that a large portion of the historical understanding of past mishaps may walk Read the rest of this entry »

Analyzing Travel Agency Mistakes

Regardless of their intrinsic value as learning lessons, travel agency mistakes can be costly. Whether it is an airline ticket booked to the wrong destination, or the missed deadline or the client whose project slips through the cracks, the real cost to the agency can be totally out of proportion to the potential gain inherent in the transaction. For that reason, it is important for your travel agency to very closely examine mistakes. However, too frequently mistakes are not fully analyzed and understood by the entire body of co-workers in a travel agency, opening the door to a similar mistake being made again in the future. Further, the loss of a key employee can mean that a large portion of the historical understanding of past mishaps may walk Read the rest of this entry »