TravelResearchOnline.com Blog

This week we have been speaking about positioning your travel agency through an variety of methods. We discussed a service orientation and an emphasis on the personality and credentials of the travel consultant. Each of these paths to positioning your travel agency are based on the relationships you establish with your clients - on a solid [...]

Well over a year ago, TRO identified having a niche component to your business plan as being one of the characteristics of top travel agents. We now want to focus on integrating niche marketing into our 2010 Marketing Plan.
The concept of niche marketing is often misunderstood. Niche marketing is a way of helping you focus [...]

Getting noticed in a sea of travel suppliers, newspaper advertising, television commercials, online booking engines and the Travel Channel can be a challenge. However, one tactic that should be in every travel professional’s strategy quiver is a specialization.  Find a destination or a theme at which you are an expert and highlight your marketing of a [...]

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
We started out on our journey to write a marketing plan by identifying the need to develop a niche market as [...]

The following is Part Two of the series “The 7 Characteristics of Top Travel Agents“
Each of the top travel agents that we interviewed for this series had a niche. That is not to say that they only booked one type of travel or only a single destination, but there was at least one type of [...]

One of the reasons that people travel is to delve into their ancestry. Some merely want to see the country of their heritage, while others want to do bona-fide research into genealogy. The fascination with ancestry is a terrific opportunity for the travel consultant to do some suggestive, pro-active, selling. Engage potential clients in conversation [...]