TravelResearchOnline.com Blog

Public relations can play an enormous role in providing your travel agency with the credibility you need to grow. I am often surprised how little attention the entire range of public relations strategies receives from travel agents. For those of you engaged in building a local, community based practice, there may be no more important [...]

Reason # 3: Travel consulting is a people business. The more people you meet and know, the more opportunity you have to grow your business. It really is that simple. Yet, many travel agents shy away from the fundamentals of good solid marketing basics – networking, word of mouth and public relations. The tactics that [...]

We have all heard that “It’s who you know that counts.” While that aphorism is certainly not the whole of marketing, your range of acquaintances is very important to your public relations efforts. After all, the term “public relations” itself indicates a relationship with the public! Having a large network of people that you can [...]

Most successful business people will humbly admit that luck had a great deal to do with their success. However, those same business people are just as likely to tell you that they were exceptionally prepared for luck to happen. Smart travel agents train themselves to spot opportunities and recognize that marketing is a continual exercise [...]

Everyone in business has to learn to blow their own horn. Of course, it helps to practice blowing the horn first. We have all heard the advice to develop a short answer to explain to others what we do as travel consultants, but how many of us have actually done so? Jay Conrad Levinson calls [...]

A good public relations campaign is a multi-effort program. A single press release, public speaking engagement or event is only the most visible part of the campaign’s entirety. Weaving together the various elements in a campaign with exactly the right timing is the key to making a campaign really work to its maximum potential.
Every campaign [...]

Why is it that some travel agencies consistently manage to garner good press coverage while others don’t?  Smart travel agents that know how to get their name in the paper know how to find a unique angle for their story ideas or speaking engagements and to fashion and time the story to the needs of the [...]

Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program.   Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. A tried and true tactic for a public relations strategy is to offer your expertise [...]

You can be a “thought leader” in your community.  The public has a keen interest in all things related to travel. If you seek them out, you are likely to find many opportunities to interact with hundreds, perhaps thousands of consumers in your community through an intelligent public relations campaign.
Publishers and editors of magazines, newspapers [...]

Here are the titles of some travel articles:

5 Ways to Travel Better this Year;
How not to be a victim on your next vacation;
Getting the most out of a cruise vacation;
Secrets the airlines don’t want you to know;
What You Don’t Know about Las Vegas – but Should!;

Would you like to read those articles? I would, and [...]