TravelResearchOnline.com Blog

Why is it that some travel agencies consistently manage to garner good press coverage while others don’t?  Smart travel agents that know how to get their name in the paper know how to find a unique angle for their story ideas or speaking engagements and to fashion and time the story to the needs of the [...]

Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program.   Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. A tried and true tactic for a public relations strategy is to offer your expertise [...]

You can be a “thought leader” in your community.  The public has a keen interest in all things related to travel. If you seek them out, you are likely to find many opportunities to interact with hundreds, perhaps thousands of consumers in your community through an intelligent public relations campaign.
Publishers and editors of magazines, newspapers [...]

Here are the titles of some travel articles:

5 Ways to Travel Better this Year;
How not to be a victim on your next vacation;
Getting the most out of a cruise vacation;
Secrets the airlines don’t want you to know;
What You Don’t Know about Las Vegas – but Should!;

Would you like to read those articles? I would, and [...]

Public speaking is an optional, but also a highly recommended, tactic in a strong public relations program for a travel agency.   Every association in town, every club, church group, every business class or travel class at your local community college, enjoys having guest speakers. No doubt, speaking in front of a group is daunting to [...]

Writing press releases and stories about travel is a proven way to promote your travel agency with little or no capital outlay. However, many travel agents fail to do the preliminary groundwork necessary to ensure that their press release or article will be noticed by local or national media. Good marketers are continually seeking out and developing relationships with [...]

“Public Relations” refers not to a single tactic but to a varied number of ways that a travel agent can reach out to the public at large and raise the profile of their travel agency. Public relations tactics tend to be a favorite of guerilla marketers as they depend more on personal effort than outlays [...]

Remember when you were in high school and how you hated it when people “talked about you”? Well, adult life is not all that different from high school. But as a travel consultant, you want people to talk about you! In fact, it behooves you to give them something to talk about. That, in fact, [...]

Here’s the good news – the theory behind good PR copy is easy to understand. Here’s the bad news – the theory behind good PR copy is easy to forget. The theory is simple: find a unique angle and then relate it to your readers. Many travel agencies, however, make the classic mistake of writing [...]

Over the past couple of days, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Like any communications tool, however, it is not enough simply to have a blog. You must properly promote your blog  to fully realize the potential it has for your agency. Building [...]