We are devoting this week’s columns to the topic of Word of Mouth marketing. Over the past couple of days, we have established that Word of Mouth marketing can be encouraged and amplified by providing our existing clients as well as our friend, family and employees with the encouragement and the preparation necessary to properly describe your travel planning practice and its message. You can also generate word of mouth marketing by establishing both formal and informal referral networks Read the rest of this entry »
Word of mouth marketing is really no more than consumers providing information about you to other consumers. As a travel consultant, you know the value of a good reference. Smart word of mouth marketing encourages and gives people a reason to talk about you and your services. While word of mouth marketing happens with or without your participation, you can encourage and facilitate it.
One of the most important ways to facilitate positive word of mouth activity is to very directly ask for referrals from your existing clients. Give your happy customers a way of easily describing your services to others. Provide two business cards to each of your clients: one for them and one to pass along to someone else. Some clients reward their clients for referrals with a small gift. However, a “Thank You” note is also an acceptable acknowledgement of the favor. Read the rest of this entry »
Many travel agents have found referral networks provide an excellent source of new clients. You can generate strong word of mouth marketing by establishing both formal and informal referral networks to generate recommendations for your travel planning practice.
Referral networks are individual business people in complementary industries who commit to refer business to each other. You send business to your accountant and she tells her clients about your travel practice. You send your clients to a small boutique dress shop in town and the owner of the dress shop places your fliers in her store and tells her customers Read the rest of this entry »