Posts Tagged With: sales funnel

There are 6 articles tagged with “sales funnel” published on this site.


Get Radical with Problems – Ask WHY?

The word “radical” denotes the idea of getting to the root of a problem. When mathematicians want to find the square root of a number, they use the radical symbol to express the equation. For travel agents, getting radical on a problem means seeking out its cause. One of the best ways to do so is to work backwards and ask, quite simply, “WHY?”

Long ago, we discussed the sales funnel. There, we examined the sales process and noted that at every step of the way, potential clients fell out of our sphere of influence. As we looked to the sales funnel, we noted that a lot of clients were being lost at the top of the sales process and fewer as we went along. However, the further along in the sales process any given client was, the more time and energy we had invested in the client. Read the rest of this entry »

Sales Training for Travel Professionals

What type of formal sales and marketing training have you undertaken? If you look at most professions, the sales people are continually taking sales courses on a regular basis. In travel, however, sales and marketing often take a back seat to destination courses and product knowledge. Too seldom do you see real sales and marketing training in our industry.  Even at industry trade shows, “sales seminars” usually end up being more product knowledge in disguise. How important do you think formal training in sales and marketing is and how have you invested in it in the past? Read the rest of this entry »

Get Radical with Problems – Ask WHY?

The word “radical” denotes the idea of getting to the root of a problem. When mathematicians want to find the square root of a number, they use the radical symbol to express the equation. For travel agents, getting radical on a problem means seeking out its cause. One of the best ways to do so is to work backwards and ask, quite simply, “WHY?”

Long ago, we discussed the sales funnel. There, we examined the sales process and noted that at every step of the way, potential clients fell out of our sphere of influence. As we looked to the sales funnel, we noted that a lot of clients were being lost at the top of the sales process and fewer as we went along. However, the further along in the sales process any given client was, the more time and energy we had invested in the client. Read the rest of this entry »

Filling the Pipeline

A key objective of marketing your travel planning practice is assuring a flow of new clients through the door. Retention of your existing clients is absolutely necessary and challenging in and of itself, but the acquisition of new clients provides for growth. If you are not taking measures to acquire new clients, attrition of your existing base will mean your business will decline over time.

Remember our discussion of the sales funnel?  Typically, only a small percentage of your leads pan out into actual travel planning opportunities.  In order to maintain the volume you need for a healthy business, your marketing activities must be robust and continual.  Read the rest of this entry »

Analyzing Problems With The Sales Process

Let’s begin looking more closely at the process of working with a client to determine how the travel agent can increase the number of successful encounters. We are going to more finely analyze the sales process into its component parts. Why? Because very small problems can cause a sale to go off course to an amazing degree.  The problem can be so small that it will hide behind the poor result and be difficult to identify.

Sales is an organic process, but there are typically some very clear steps that lead from the first encounter with a client to travel planning and repeat business. Read the rest of this entry »

Selling Percentages

There are a couple of numbers I would like you to get comfortable with. More than just “comfortable,” I want you to embed these numbers in your brain and consistently endorse their implications.

50/25/80.  Once you internalize the significance of these three numbers, you will launch yourself to the head of the selling profession. The good news is that your competition does not have a clue as to the significance or meaning of these three numbers. This, in and of itself, will differentiate you favorably from the pack. Read the rest of this entry »