Peru has an appeal to both the adventure and the luxury markets, a real opportunity for an excellent first experience to Latin America. Join Solar Tours on a voyage to the largest of the Andean Republics. Remember, you can use 60-Second Geography articles in your own newsletters and on your web sites. Read the rest of this entry »
Solar Tours has a long history of offering customizable Latin America tours to North America’s travel agents, dating back to its founding in 1984, when it focused exclusively on being a travel wholesaler and consolidator to Central and South America.
Much has changed since 1984 and Solar Tours has diversified its product offerings to include other regions of the world, but Latin America still holds that special place for Solar Tours.
It was no surprise then that Solar Tours decided to sharpen its focus on Latin America in the past year by hiring more travel specialists, expanding the online offerings, and adding a new country (Colombia) to the ones it already sells. Read the rest of this entry »
Rafael Checa was raised in the travel business. After serving in the US Army infantry for 10 years, he went to business school. Upon graduation in 1997, he joined Solar Tours, a family company, and has been there ever since. Rafael was the CFO until his parents retired from the business three years ago and he is now the CEO.
TRO: As someone who has been involved in the travel industry since childhood, how have you seen the industry change during those years?
RC: The most important change has been the empowerment of technology for consumers to gain information and purchase online with little or no help.