Many of us in the travel industry have researched the trend reports for 2011. If you had to sum up a strategy for success, one word would apply: Specialization. Many travelers still reserve their weekend getaways or holiday packages online, but they also continue to rely on travel professionals for complex itineraries and destinations – and the trend is growing.
Specialization requires an in-depth knowledge of a destination that can come from education, personal experiences, or both. When I started my agency, Sodha Travel, it was (and remains) my mission to go beyond selling a tour package or customized itinerary to the Indian subcontinent. It is about familiarizing the traveler with the destination, setting realistic expectations, and most importantly, being an advocate. Read the rest of this entry »