Yesterday, we discussed Goals and Objectives. Now we begin to delve in the actual mechanics of a Marketing Plan. Strategies answer “how” the travel agency is going to accomplish its objectives. For example, exactly how will the company achieve 50 new clients between now and the end of the year? The strategy for achieving that objective might read something like this: “In order to achieve the acquisition of 50 new clients in 8 months, the company will increase the number of distribution channels through which it markets and increase its overall marketing investment.” Note that in the process of forming a strategy the company must take into consideration its resources. This is the point at which the company should evaluate its marketing budget, the personnel available to carry out strategy, and the intra-company support necessary to achieve objectives. Read the rest of this entry »
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Yesterday, we established a set of strategic objectives for 2009. Today, we want to develop a better understanding of our goals. Two of the objectives we established, gaining a net 15 total clients and growing net profit 20% work hand-in-hand. If I increase the number of clients I work with, certainly my profits should increase. Likewise, creating a niche market Read the rest of this entry »
TRO is devoting the next three weeks to assisting agents in developing a 2012 Marketing Plan. Follow along with us each day to gain the traction you need to make 2012 your best year ever.
No two marketing plans are identical. Your individual circumstances will largely dictate the final form your 2012Marketing Plan takes. However, there are a few essential elements that every plan will have. Further, a marketing plan is not a static Read the rest of this entry »