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A 2010 Marketing Plan for Travel Agents: Strategies and Tactics

Strategies answer “how” the  travel agency is going to accomplish its objectives. For example, exactly how will the company achieve 125 new clients in 2010? The strategy for achieving that objective might read something like this: “In order to achieve the acquisition of 125 new clients in 2010, the company will increase the number of [...]


Your 2009 Marketing Plan: Understanding Your Objectives

TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
Yesterday, we established a set of strategic objectives for 2009. Today, we want to develop a better understanding of our goals. [...]


Your 2009 Marketing Plan: The Essentials

TRO is devoting the next six weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
No two marketing plans are identical. Your individual circumstances will largely dictate the final form your 2009 Marketing Plan takes. However, there [...]


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