Because the focus of so many marketing tips is about the client, it is easy to forget the need to maintain the other side of the equation – your supplier relationships. If you look back over the first quarter of 2013, how would you rate your efforts at acquiring and maintaining superior supplier relationships? Top travel agents point to their suppliers relationships as one of the most important aspects of their success. With that in mind, let’s consider putting the rejuvenation of our supplier communications at the top of your list of things to do at the end of April. Read the rest of this entry »
The Royal Caribbean Cruises Q4 2008 Earnings Call makes for interesting reading, and serious travel agents should take the time to do so. Firstly, the transcript is an excellent tutorial in the complexities of the cruise business. But the Royal Caribbean call also firmly confirms the importance of the travel industry distribution chain for the cruise lines.
It is difficult to go any further with this article without pointing to the great irony inherent in the executives of Royal Caribbean being critically questioned by the representatives of firms whose own financial acumen is best characterized by the word “bail-out.” Be that as it may, Steven Kent of Goldman Sachs asked “(W)hy isn’t (direct internet booking) more of a focus rather than raising travel agent commissions given the high returns of that (direct booking) strategy?” Read the rest of this entry »
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever.
A key decision in any marketing plan is the choice of product you will use in your travel planning practice over the coming year. It is time to evaluate and re-evaluate your choices of suppliers. At this time you will review even your core supplier’s performance over the past year. It is essential for a travel consultant to have very solid confidence in the suppliers Read the rest of this entry »
The following is Part Three of the series “The 7 Characteristics of Top Travel Agents“
Top travel agents form solid relationships with their suppliers. These are not agents that bounce around from supplier to supplier looking for the “best deal.” Instead, our group of elite agents found suppliers that they trusted with their clientele. The relationships formed by the agents were developed over time and encompassed tour operators, hotel properties, local tour guides and receptives, private drivers and concierges. The agents we interviewed went the extra step Read the rest of this entry »