Posts Tagged With: swot

There are 7 articles tagged with “swot” published on this site.


Understanding SWOT

Annually a company needs to be reminded of the need for a SWOT analysis.  The SWOT acronym indicates Strengths, Weaknesses, Opportunities, and Threats. The traditional SWOT looks at Strengths and Weaknesses of a business (internal factors) and tries to thereby ascertain the relationship with Opportunities and Threats (factors external to the agency). Doing an annual SWOT analysis is a good pre-requisite to a marketing plan and assists with developing the appropriate goals for your travel practice.

Generally speaking, your travel practice has certain strengths that justify its existence. These strengths give rise to opportunities that your competition may not be able to challenge. On the other hand, your agency probably has weaknesses that provide an opening to your competition where they are better capable than you of taking advantage of the market. A SWOT Analysis makes each of these factors clear  and provides a guideline for approaching each in your planning. Our SWOT Analysis Worksheet will assist you in performing your own analysis. Read the rest of this entry »

Your company needs to do a SWOT analysis.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The traditional SWOT looks at Strengths and Weaknesses of a business (internal factors) and tries to thereby ascertain the relationship with Opportunities and Threats (factors external to the agency). Doing a periodic SWOT analysis is a good exercise as your develop your business strategies and tactics and assists with developing the appropriate goals for your travel practice.

Generally speaking, your travel practice has certain strengths that justify its existence. These strengths give rise to the ability to take on opportunities.On the other hand, your agency probably has weaknesses that provide an opening to your competition where they are better capable than you of taking advantage of the market. A SWOT Analysis makes each of these factors clear and provides a guideline for approaching each in your planning. Our SWOT Analysis Worksheet will assist you in performing your own analysis. Read the rest of this entry »

Do a SWOT Analysis for your travel practice

Periodically, a company needs to be reminded of the need for a SWOT analysis.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The traditional SWOT looks at Strengths and Weaknesses of a business (internal factors) and tries to thereby ascertain the relationship with Opportunities and Threats (factors external to the agency). Doing a periodic SWOT analysis is a good exercise as your develop your marketing plan and assists with developing the appropriate goals for your travel practice.

Generally speaking, your travel practice has certain strengths that justify its existence. These strengths give rise to the ability to take on opportunities. On the other hand, your agency probably has weaknesses that provide an opening to your competition Read the rest of this entry »

SWOT Analysis for Travel Agencies – Threats

I am almost hesitant to discuss threats to your agency or travel practice. Most of us too easily imagine all the possible perils that await at every turn. It keeps us up at night. Worse yet, threats can cause even the most stalwart travel agent to do the worst possible thing – nothing. Threats have a way of making business people pull in their resources and withdraw from the marketplace. The value of a SWOT analysis, however, is to recognize threats ahead of time and to counter weaknesses and marshal our strengths so that we can not only exploit opportunities but can counter, prepare for and diminish threats early on. Read the rest of this entry »

SWOT Analysis for Travel Agencies – Opportunities

From our last two days of analysis, we know our hypothetical travel agency’s strengths and weaknesses. Now, it is time to think about the opportunities that the market is presenting. Opportunities are external to the company and present the possibility for profit and growth IF the company can position itself to take advantage of the opportunity – which is precisely what the SWOT analysis is designed to do. It is almost certain that the company will not be able to take advantage of every possible opportunity, so identifying the ones with the most potential is critical. Read the rest of this entry »

SWOT Analysis for Travel Agencies – Weaknesses

An analysis of the weaknesses of any travel consulting business by its owner requires an extraordinary degree of both honesty and humility. It is not easy to admit where your program has weaknesses. Further, from the perspective of an insider, it is often difficult to even detect some weaknesses. For that reason, the input and constructive criticism of outsiders is an invaluable asset. It is likewise important to allow your insiders, employees and associates to openly point out deficiencies during the SWOT analysis. The customer or associate who provides constructive criticism is doing you a real favor, so be prepared to accept critical input in the spirit in which it is given! Read the rest of this entry »

SWOT Analysis for Travel Agencies – Strengths

One of the most important aspects of a SWOT analysis for travel agencies is very simply the act of planning: the analysis makes you take a good look at your positioning in the market. Your Strengths are those aspects of your business profile that give you a distinct market advantage and upon which you can capitalize in your marketing plan. The category of Strengths goes to those qualities internal to your travel practice, not to external factors like the economy.

Pull together into a list those qualities which are unique to your travel practice as well as those which you might share with your competitors. Strengths build upon one another and a set of qualities in combination may contribute more than a similar set with a key element missing or in differing proportions. Begin with your unique selling point: why do clients turn to you as opposed to your competition? Read the rest of this entry »