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Social Media – A Cautionary Tale

Every now and then it is worthwhile to remember that even the most interesting and dynamic of marketing tactics can go wrong. All companies, including travel agencies, need to erect the appropriate safeguards to prevent an errant employee from doing damage to their brand through some form of social interaction, whether online or in the [...]


The Travel Agent’s Guide to Social Marketing – A Twitter Overview

I’m a convert. For months now I have been shaking my head. I didn’t get Twitter. Who wants to know what everyone in the world is doing right now? How about Now? Now? Not me. But during my research for this article I saw the light. I’m not about to say that Twitter would be [...]


The Travel Agent’s Guide to Social Marketing – Introduction

Everybody’s talking about it and, if you believe the hype, everybody’s doing it. Marketing gurus from all corners of the virtual world are captivated by the potential of social marketing. But what is it exactly and does it really hold the potential that all of the buzz promises? The 365 Guide this week will look [...]


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