Posts Tagged With: USP

There are 3 articles tagged with “USP” published on this site.


What’s Your USP?

A company’s USP is its Unique Selling Point – something that makes it different from all other companies of its type. Is there something about your business that is so unique that customers would do business with you based on that one quality alone? If so, you have located your USP and are on the way to better understanding how to build a smart marketing campaign based on that uniqueness. Read the rest of this entry »

Reason # 2: A company’s USP is its Unique Selling Point – something that makes it different from all other companies of its type. Is there something about your business that is so unique that customers would do business with you based on that one quality alone? A reason to do business with you rather than the agency down the street or online with Travelocity? If so, you have located your USP and are on the way to better understanding how to build a smart marketing campaign based on that uniqueness. If you have not emphasized your USP in your marketing, then consumers are likely to pass you over for any number of similarly positioned travel agencies – you are just one of the crowd.

Fortunately, most travel agencies do indeed have a very valuable asset that distinguishes them from all other retail travel companies or online travel agencies – people. Your travel agency’s human resources are not duplicated anywhere else. Somewhere in your personnel – whether you are a 500 person agency or a one person home based business is very likely your Unique Selling Point. It’s important for you to be able to coax Read the rest of this entry »

Travel agents can surround themselves with all of the accoutrements of a travel planning practice, with plenty of supplier product and subscriptions to periodicals, memberships in consortia and posters on the wall. But unless a travel consultant also develops a solid sense of their own brand, they will forever struggle to market themselves appropriately.

Every travel agent needs a unique selling point (USP) that differentiates them from the competition. The unique selling point may be the agent’s familiarity with a destination or a theme, it could be the agents’ contacts, tenacity, enthusiasm or passion. The travel agent’s USP might be some business practice that in some way ensures the success of their travel planning activities for clients. Read the rest of this entry »