Posts Tagged With: values

There are 1 articles tagged with “values” published on this site.


Consumers look for authentic products and services that deliver on promises. It really is that simple. Except travel professionals  sometimes promise the wrong things. They promise the lowest prices. They promise hassle-free travel. They promise across the board expertise. Sometimes the promises are implicit rather than explicit, but the travel agency either intentionally or by omission sets the expectations of the client. To the extent that those promises are met, the client is happy and the agency’s brand is secure. When the travel agency makes the wrong promises, however, reality falls short of expectations and problems ensue. The client does not perceive the travel agent as authentically representing  their services. Read the rest of this entry »