Lately it seems as though virtual trade shows are like opinions…everybody has one. A version of TRO’s Virtual Travel Expo will roll out Thursday, October 30 with over 50 supplier booths. With two other travel media outlets boasting virtual trade shows, is there room for another? Yes, and maybe no. Let me explain.
Firstly, there is no substitute for attending a physical trade show when at all possible. The face-to-face interaction at a real-life, physical trade show cannot be replicated online. Technology for technology’s sake is not only spurious hype, Read the rest of this entry »