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You can be a “thought leader” in your community. The public has a keen interest in all things related to travel. If you seek them out, you are likely to find many opportunities to interact with hundreds, perhaps thousands of consumers in your community through an intelligent public relations campaign.
Publishers and editors of magazines, newspapers [...]
Writing press releases and stories about travel is a proven way to promote your travel agency with little or no capital outlay. However, many travel agents fail to do the preliminary groundwork necessary to ensure that their press release or article will be noticed by local or national media. Good marketers are continually seeking out and developing relationships with [...]
March 2010
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