Posts Tagged With: writing

There are 21 articles tagged with “writing” published on this site.


 

Running a travel practice and achieving year over year growth is no small task. In fact, the very nature of travel consulting makes our business one of the most challenging. Nearly daily, I speak with travel agents on two extremes of the growth curve. On one side is the agent whose business is flourishing and providing the agent with a full time, robust income. At the other extreme is the travel agent who is falling behind and not seeing the growth they want to achieve in their business. The difference between the two extremes is a matter of a few business practices that can be developed by anyone serious about taking their travel practice to the next level. This week we will look at the five most common reasons your travel practice is not growing at the rate you want to achieve and what you can do to correct the situation.  Read the rest of this entry »

Your Digital Footprint: Blogging Like An Expert

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. With so many blogs vying for attention, you will want yours to stand out, to speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Over the past couple of days, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Like any communications tool, however, it is not enough simply to have a blog. You must properly promote your blog  to fully realize the potential it has for your agency. Building general community awareness of your blog requires a concerted effort and a continual attention to public relations and the other marketing tactics that you have learned as a business person.

Because a blog speaks for your company, and is by nature conversational rather than promotional, it has a much more “personal” impact on consumers than many other marketing tactics. Therefore, a blog is an excellent opportunity to humanize your company and to strongly Read the rest of this entry »

This week, The 365 Guide is discussing how to establish a blog for your travel agency as a way of expanding your online profile. Just as with any content driven marketing tool, it is important to give appropriate time and consideration to the process by which you will select your topics and the tone of voice you will use to express yourself in the blog. One of the first and most important lessons to learn is that a blog is not a selling tool – it is a communications vehicle and the content should reflect the two-way nature of a conversation, not the single-direction model of a brochure.

Read the rest of this entry »

Your Digital Footprint: Blogging

For the past month, we have been discussing how to establish and expand your travel agency’s digital footprint. This week, The 365 Guide will explore establishing a blog for your travel agency that you can use to grow your practice. Many of the agencies that participate in TRO’s Community actively blog and do so successfully. A few considerations will assist you in developing a blog that meets your overall strategic objectives and will contribute substantially to projecting your brand in your community.

The decision to start a blog should not be taken lightly. To begin, your resources are limited and to do a good job with your blog will require much time and effort. Focusing on a few marketing tactics well is a better course of action than continual but unfocused effort spread between too many marketing tactics. It is highly likely that your blog’s success will come over a long period of time Read the rest of this entry »

Writing press releases and stories about travel is a proven way to promote your travel agency with little or no capital outlay. However, many travel agents fail to do the preliminary groundwork necessary to ensure that their press release or article will be noticed by local or national media. Good marketers are continually seeking out and developing relationships with the media gatekeepers – reporters and editors. Within almost every community you will find newspaper reporters, researchers for television and radio stations, bloggers and specialty magazine journalists. These are the individuals who decide what stories make the cut. Typically, these writers and reporters work under terrific deadline pressures and welcome good ideas for stories. Your efforts at public relations will be greatly enhanced if you are on a first-name basis with the writers and news room and media staff. Making yourself known as a credible and reliable “go-to” resource with a well-defined set of opinions and positions can make it easier to be picked from the crowd when a reporter needs a local voice. Read the rest of this entry »

You can be a “thought leader” in your community.  The public has a keen interest in all things related to travel. If you seek them out, you are likely to find many opportunities to interact with hundreds, perhaps thousands of consumers in your community through an intelligent public relations campaign. This week, we are going to investigate some of the easily accessible aspects of public relations for travel agents.

Publishers and editors of magazines, newspapers and newsletters in your community need your assistance. Each day, or week or month, these hard working souls have to fill their periodicals with timely, interesting content.  Read the rest of this entry »

Writing for Travel Agents – Writing About Travel

Every travel agent should know the basics of travel writing. Your newsletter, your blog, PR pieces and articles for the local newspaper are all excellent marketing venues and require some writing skills. Writing about travel, to be sure, is not the same as being a travel writer. But a few tips from the people who know travel writing the best will improve your own technique and make your articles and stories more interesting to readers. Read the rest of this entry »

Writing for Travel Agents – Writing Well

It is with fear and trembling that I sit down to type an article on writing well for travel agents.  I sometimes cringe when reviewing articles I have written and sent on their way. Typographical errors, clichés, grammatical mistakes – I confess the list of transgressions that I commit almost daily is long.  I seldom re-read an article of my own where I don’t catch at least one mistake. Perhaps I can best be of use as a good example of a bad example. Nevertheless, I will try to give you a short list of important writing tips Read the rest of this entry »

Writing for Travel Agents – Choosing Topics

One of the great things about the travel industry is there is literally a world of destinations and topics about which to write. People love to travel, they love to talk about travel, and a good travel article will almost always find an audience. Deciding on topics for your blog or newsletter is a small exercise in marketing. The mission is to determine what subject will grab and hold the attention of the reader, and them coming back for more. Read the rest of this entry »

Writing for Travel Agents – The Power of Voice

Chances are very good that you are an authority on some topic.  For experienced travel agents, you are an authority on travel: how to get the best values, what to avoid, how to get there and what to do once you are there. But even if you are a novice travel agent, your life experiences have no doubt provided you with a topic on which you can write with authority. Therein is the beginning to what writers call a “voice” – the characteristic tone and style you use to convey your ideas. Some writers have a humorous voice, others instructive. Some choose a voice that is objective and neutral. Whatever voice a writer selects, it is important that it be authentic and consistent.  Here are a few ways to discover and develop your own writing voice. Read the rest of this entry »

Writing for Travel Agents – The Power of a Title

As my Publisher’s Corner article today suggests, with the accessibility of today’s media we are all suddenly publishers, editors and writers. This week, we want to turn our attention to writing articles, crafting blog posts and press releases. Most travel agents have lots of available “content” stored in their heads.  A life-time of cruises, tours, fam trips and property inspections provides an undeniable expertise that is valuable to the public. The ability to write a good article is important for a travel agent. Most travelers recognize the need for knowledge and for tapping into the expertise of other travelers. A solid reference library of articles will be an important resource for clients, Read the rest of this entry »

Today’s installment brings the year to a close!  But all of the great content ideas we’ve provided the week are just the beginning. Now it’s your turn to write the articles.  When you do, keep SEO in mind, because with unique content, you have the ultimate control of the keywords and search phrases included in the article. Set up an editorial calendar you can live with and then devote a few hours each week to writing your article.  Use Google to assist with the research and pound out your original content.  You and your travel practice will be well served.

Remember to include some type of call to action with every article!  Request readers to sign up for your newsletter or to download a white paper.  Ask them to pass along the article to others or to Like it on Facebook.  If you look at the article you are now reading, you will see several banner ads, requests for comments and widgets for social media.  By the way, if you like what we have done for you this week, be sure to Like the article below. (See, I just did it again!). Read the rest of this entry »

It’s Thursday and we are covering 10 more ideas for you to use as the basis for original content articles on your blog, website and newsletters.  However, don’t stop there!  You should use social media to further distribute your original content.  Tweet your articles, post them and share the content between your other in-house media.  Make the best and highest use of any content you generate to maximize the return from your hard-earned investment of time.

Be sure to also create an easily accessed and searchable archive of your content.  Once you have written an article, it is a shame to have it utilized for only a week.  Make good use of tags and other indexing features of your website or blog to ensure your content’s shelf life will be extended indefinitely. Read the rest of this entry »

Don’t be afraid to take any of the concepts in our list of 52 original content ideas and mix it up a bit.  Variety in your writing creates interest and holds the attention of your clients.  For example, you could insert the word “NOT” into the title of any of the “How To” articles and create a completely different frame of reference for your writing voice.

Likewise, not all of your original content ideas need to be in writing.  Many of the ideas in our list would work well as videos!  Pick up your iPhone, open a YouTube account, get to know Screenr  and become the star of your own travel tips channel.  Everyone will have a comfort zone for their method of  content delivery. Find your comfort zone and then step just a bit outside of it! Read the rest of this entry »

This week, TRO’s 365 Guide is providing 52 article ideas for you to develop into original content for your newsletters, websites and blogs. Intimidated by the prospect of writing?  Enlist  a local copywriter to assist the effort. If you have a college in your home town, there is an English department filled with students eager to try their hand at travel writing. If you want a few short articles about writing as a travel agent, check out these articles.  Read the rest of this entry »

A Year of Content Ideas: Weeks 1 – 10

Original content plays an important role in your travel agency’s marketing.  Certainly search engines love original content, but so do your human clients!  Educational and entertaining information is the very heart of great marketing campaigns. The client comes away from your newsletter, blog or site feeling not only better informed but with the important identification of your brand as the source of their new found knowledge.

Generating a constant stream of fresh content  is challenging.  Even if you publish no more than weekly, your schedule will require you to find 52 new ideas to present to your readers.  Need some assist? This week, TRO is going to give your content marketing a boost by providing you with ideas for an entire year of articles for your websites, blogs and newsletters.  Read the rest of this entry »

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. Let’s wrap up with a few basic concepts and tips that can put you on the road to having a blogging program that can be one of your most important client acquisition and retention tactics. A bit of planning early on will generate big returns as your blog begins to grow and your approach becomes more demanding of your blogging system and setup.

Blogging requires much less knowledge of programming and HTML than building and maintaining a website. Nevertheless, the initial setup is greatly facilitated by a hosting company or technical assistant with experience in setting up a blog. Most blog programs offer a variety of templates Read the rest of this entry »

This week, The 365 Guide has looked at basic considerations for incorporating a blog into your travel agency’s marketing plan. With so many blogs vying for attention, you will want yours to stand out, to speak with an authority that captures the attention of your readership. As a professional travel consultant, you have a real expertise on a topic of interest to the public. The key to delivering blogging articles that truly engage readers and eliciting comments from them is to generate content that is lively, unexpected and fresh. Making sure that your blog is communicating on both an intellectual and an emotional level will keep your audience returning to your blog for new information. Read the rest of this entry »

Blogging for Travel Agencies – Topics and Policies

This week, The 365 Guide is discussing how to establish a blog for your travel agency that you can use to grow your practice. Just as with any content driven marketing tool, it is important to give appropriate time and consideration to the process by which you will select your topics and the tone of voice you will use to express yourself in the blog. One of the first and most important lessons to learn is that a blog is not a selling tool – it is a communications vehicle and the content should reflect the two-way nature of a conversation, not the single-direction model of a brochure.

Most good blogs are not overtly promotional, but rather focus on topics and the larger issues of importance to the blog’s readership. Thus, rather than talking directly about your agency and specials that are available, most travel agency blogs should delve into destinations, logistics, tips and ideas related to travel. You want the content you choose to be compelling and to be both interesting and valuable to the reader. Tailor your content Read the rest of this entry »

Blogging for Travel Agencies – An Introduction

This week, The 365 Guide will introduce how to establish a blog for your travel agency that you can use to grow your practice. Many of the agencies that participate in TRO’s Community actively blog and do so successfully. A few considerations will assist you in developing a blog that meets your overall strategic objectives and will contribute substantially to projecting your brand in your community.

The decision to start a blog should not be taken lightly. To begin, your resources are limited and to do a good job with your blog will require much time and effort. Focusing on a few marketing tactics well is a better course of action than continual but unfocused effort spread between too many marketing tactics. It is highly likely that your blog’s success will come over a long period of time Read the rest of this entry »