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Distribution Channel Worksheet


1. List the varous distibution channels available to you. Include channels that require monetary investment as well as those that require primarily time and effort. (suggestions: advertising, public speaking, press releases, cross marketing, website, blog, Twitter, Facebook, current clients, etc)

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2. For each of the channels you listed above, describe the tactics and the venues you will use. For example, with regard to advertising, in what periodicals will you advertise? What will be the gist of your advertising messages? What is your budget? What preliminary contacts or research do you need to undertake?

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3. Is it time to investigate a new distribution channel? Which channels hold an interest for you? What is your next step to investigate the channel to determine whether it is viable?

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