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Mission Statement Worksheet


1. List your most important core values:

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2. How do you want clients to think of you? How will they benefit from the values you stated above?

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3. What are your highest aspirations for your company? Think relative to your clients, employees, family, community, suppliers, destinations etc. Everyone that you will impact by your travel planning practice.

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4. Use the information above, and the samples provided in today's article, to build a succinct mission statement for your travel practice.

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5. Get the input of your family and associates, even client input. Lay your mission statement aside for a while and then come back to it for review and editing. Once you are happy with it, print it out and put it somewhere you will see it each and every day.