Hawaii Marketing Kit: Networking

Hawaii Marketing Kit

Networking

General Networking Tips...

But first, here's a hint: Keep a few of the Hawaii flyers from the Print and Email Marketing section of this Marketing Kit in your bag to make sure you have literature to give away with your business cards!

Networking consists of telling everyone you know, and everyone you come into contact with, something about your business in a professional, one-on-one context. Keep your business cards with you at all times! Everyone in your "circle of influence" should know that you are a travel agent. Discipline yourself each and every day to speak to an existing client about travel and to a potential client about travel. In this way, your business grows as your circle of influence grows.

Generating new clients through social and business contacts is easier for some travel agents than others. Extroverts have it made – meeting and talking with others at social functions, volunteer opportunities and community gatherings is a cinch to some outgoing souls. Others find socializing a bit more difficult, however. Regardless of our personality type, taking the time to meet new people, outside of the confines of your home or office, is a key tactic for any marketing strategy.

Indeed, widening your circle of influence is an absolutely crucial component to growing a business. One of the best ways to network is to volunteer. By joining others for good causes or civic committees, you not only work toward a positive goal in your community, but you also earn the opportunity to let new people know about your travel practice, your attention to detail, and the personality behind your skill set.

As they get to know you in a volunteer setting, their understanding of you in a charitable context serves to create a bond that can translate in a very positive way into a personal or business relationship. Importantly, you will discover that much of the pressure is off of you to "market" as you provide your services to the community. Knowledge of you and your business is a happy by-product of your central mission of giving to others.

In most communities, volunteer opportunities abound – so you should be able to identify at least one that you relate to and are passionate about. From "Race for the Cure" to charity work or participation on committees for organizations such as your local United Way, PTA, Hospice, and more, you contribute and widen your circle of acquaintances. It's the best of both worlds.

If you know of any eco-organizations and are inclined to join -- now would be a great time! You may meet some potential clients who would love to learn more about Hawaii and other unique trips down the road.