Marketing Tips for Hawaii

How to Find Potential Clients

The market for Hawaii is very broad - potential clients are all around you. You have several ways to approach the market, and one of the best is to think in terms of the various niches of travelers who have historically been interested in Hawaii and beach or adventure vacations. Chances are, most clients already want to go to Hawaii and are looking to you to let them know of the best values.

We also highly recommend the travel trade section of Hawaii's official tourism site, GoHawaii.com, for lots of great tips, destination specialist programs and information on selling Hawaii.

Below, you will find ideas for focusing your marketing efforts. Use these ideas in conjunction with the Print and Email Marketing tools and the Marketing Calendar in this kit, and you will soon find your efforts paying off.

Market Segments

  • Active travel and eco-travel - Target ecological and adventure travel oriented individuals and organizations whose members would be attracted to the kind of up-close and personal experience that Hawaii offers an outdoor enthusiast.
  • Romance: Honeymoons, Destination Weddings, Getaways and Anniversaries - Hawaii is about romance and the island caters in a very special way to those couples and families celebrating any occasion.
  • Beach Lovers - OK, a big category, but the same clients who enjoy trips to the Caribbean are going to love Hawaii. No passport or travel documents required, US currency and legal system, the world's most attractive climate and the planet's most beautiful beaches are part of the bargain. Especially target custom trips to younger, more affluent travelers in the 30-55 age bracket and seniors 55+.
  • Spa and Wellness - As you might imagine, Hawaii has many specialized spas, yoga centers and retreats. You probably have clients, or can find new clients, who would be interested in these activities along with a rejuvenating vacation in a tropical setting.
  • Golfers - Blue Sky Tours is pleased to offer the GolfHawaiiCard, which provides huge savings at top golf courses on Oahu, Maui, Kauai, and the Big Island. Nothing saves on golf in Hawaii like the GolfHawaiiCard and its unlimited golf with a cart and few, if any, restrictions. The GolfHawaiiCard lets you design a golf package for any budget and schedule. The cost of the card ($60 per person, including tax) is recovered after the first round of golf in many instances. Tee times can be made up to 30 days in advance. Call for more details.
  • Repeat Visitors - For travelers who have been to Hawaii want to return, here is where the market strength of Blue Sky Tours really pays off - our ability to achieve the greatest values in our air and hotel contracts gives you a real edge.
  • SCUBA Diving - Hawaii offers some of the best scuba diving anywhere. PADI certified locations are available throughout the islands and diving enthusiasts from around the world travel to view the amazing variety of fish and nearly perfect visibility year round that Hawaii offers.
  • World War II Veterans - Many members of the Greatest Generation remember the attack on Pearl Harbor as a defining moment in their life. Give them and their families the opportunity to visit Pearl Harbor and the monuments to America's decisive entry into WWII.

Features and Benefits - Selling Points

  • Hawaii's climate is world class and year-round. Yet, almost every climatic zone known on the planet is represented somewhere on the islands.
  • Hawaii's beaches are absolutely amazing: white, red, and black sand, with huge crashing waves and gentle surf.
  • Nature at its best - Hawaii's valleys and shores are a nature lover's paradise. Mountain trails go on endlessly and expert guide services and naturalists are available to travelers for specialized tours and excursions.
  • Volcanoes - Where else can travelers get up close and personal with one of the planet's most awesome forces of nature?
  • The Aloha Spirit - the attitude of friendly acceptance and the way of life that makes the Hawaiian Islands famous. "Aloha" means joyful sharing of life, hello, goodbye, and so much more.
  • Activities galore - golf, hiking, kayaking, surfing, swimming, snorkeling, windsurfing, its all here and it's all done with the Aloha spirit.
  • So familiar and yet so exotic - Hawaii is United States soil. That means US currency and no travel documents. The food, culture and language are all familiar and relaxing. Yet around every turn is some element of the exotic, from the Aloha culture to the strong influence of Asian cultures and heritage.
  • Dining - Hawaii is a feast. Some of the world's great dining opportunities and a wonderfully fascinating mix of native, Pacific Rim and continental cuisines.
  • Hawaii is not far away. Only six hours from the West Coast, and less than traveling to Europe from New York.
  • Hawaii is for any budget - from first class luxury accommodations to budget condominiums, Blue Sky Tours can assist you with planning a vacation to provide the best possible value for your clients, regardless of their budget.

Your Marketing Calendar and Tools

Next you'll find a Marketing Calendar to assist you with organizing your efforts using targeted marketing tools, so you can quickly spread the word and make some sales.

Use the Marketing Calendar as a general guideline... you may also customize the calendar to go at your own pace and use the tools we provide as you see fit. Only 2-3 hours of focused marketing will pay off when you provide a terrific experience for your clients and earn excellent commissions that will help you reach or exceed your end-of-year revenue goals.


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