Welcome

"Beyond the Pillars of Hercules the ocean flows round the earth, and in it are two very large islands called British - one of which is called Albion and the other Ierne" - Aristotle, Del Mundo, 432 B.C. in the earliest known reference to the British Isles and Ireland.

Whether because of the stories spun by family elders, or the unknown pull from ancient ancestors, Ireland and the United Kingdom constantly entice travelers to join a continuing celebration of history, poetry, music, legends and childhood fairytales. From the moment you look down from the skies on the green and gold patchwork quilt that is Ireland, or gaze upon your first castle in England, we all fall under the same spell of those who traveled to these islands thousands of years ago. Where else can you visit a passage tomb that is older than the great pyramids of Egypt, than in Ireland? Where else can you sit surrounded by the stone walls that once sheltered King Arthur and his knights, but in England? Where else in the world can so delight your clients – those looking for romantic gardens, or magical castles and ruins, or legendary history, or spirits, music, fun and sport – than this exceptional destination. Better yet, because of the great diversity of the United Kingdom and Ireland, travelers there exhibit a high repeat visitor rate, so the client that travels with you today will likely travel with you again soon on a return visit.

This United Kingdom & Ireland Marketing Kit is designed to make it easy for you to launch into a full scale marketing program showcasing these destinations. The United Kingdom & Ireland Marketing Kit lays out key selling points and provides you, a travel professional, with solid print and e-marketing tools to use with your existing clients and prospective clients. In addition, each month the Marketing Kit will be updated with new marketing specials, including epostcards and flyers for you to customize and use.

The United Kingdom and Ireland offer so much to North American travelers. Whether contemplating a first visit abroad, researching genealogical roots, expressing an interest in classic (Shakespeare) or contemporary (Harry Potter) literature, the reasons for visiting are as varied and individual as any traveler. The United Kingdom and Ireland rank high in client satisfaction and almost everyone wants to visit “someday”. As a travel professional, you can assist your clients to travel to the United Kingdom and Ireland in the near future, or help them plan for a dream vacation or destination wedding months in advance.

Thank you for using this Marketing Kit. We hope it meets your needs, so please let us know if you would like to see any additions or if you have comments or suggestions. Remember to return often and throughout the year to see new offers and specials.

This United Kingdom & Ireland Marketing Kit has two goals:

  • To educate travel agents about the United Kingdom and Ireland as a tourist destination
  • To equip you to sell the United Kingdom and Ireland by providing an effective, easy-to-use marketing calendar and corresponding set of marketing tools

Agent Benefits

Using this Marketing Kit, you will have access to flyers, special rates and offers, e-postcards, destination guides, consumer travel articles and live sales coaching opportunities. Best of all, this marketing kit is sponsored by Brian Moore International Tours, a USTOA tour operator offering your clients a wide variety of programs and packages and the industry's most knowledgeable and helpful support staff.

Quick Start

This Marketing Kit is designed to be brief and useful - you should be able to complete everything in the kit within 3-4 hours, initially spread out over two weeks. But if you want to start marketing heavily to your clients and earning your commissions immediately, jump directly to the Print and Email Marketing section and send your clients great materials today. Then read through the rest of the kit! Have any suggestions or questions? Please email support@travelresearchonline.com.

Enjoy your marketing, and for best results – stick with it!

Note: To obtain the email tools and electronic handouts in this Marketing Kit, you must be registered with and logged into Travel Research Online. TRO is a completely free travel agent marketing resource supported by dozens of vendors and serving over 50,000 travel agents. You can register or log in at www.travelresearchonline.com . You can upload your company logo and contact information to all marketing materials in this Marketing Kit. For support email us at support@travelresearchonline.com