Marketing Calendar

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Day 1 Day 2 Day 3 Day 4 Day 5
Get Prepared:
Review the Marketing Kit and study the travel specials in the Print and Email Marketing section.

Register as a travel agent at the Vacation Express agent-only website. 		Email Marketing:
Send one of the Jamaica ePostcards, Destination Guides, and/or one of the Travel Articles to all of your clients (must be logged into TRO) 		Cross Marketing:
Visit at least two local retailers or organizations to suggest cross-marketing

Coaching 		Flyer Day:
Print out one of the Flyers from the Print and Email Marketing section and post it in convenient locations around town 		Evaluate:
Spend a few minutes today going over your progress to date and organizing for next week
Day 6 Day 7 Day 8 Day 9 Day 10
Followup:
Use this week to respond to and follow up on last week's activity. 		Networking:
As you respond to those who have expressed interest, also challenge yourself to speak to one more existing client and a potential client each day this week about your travel products. 		Coaching

Networking, cont. 		Networking, cont. Evaluate:
Spend a few minutes today going over your progress to date and organizing for your final week.
Day 11 Day 12 Day 13 Day 14 Day 15
Email Marketing:
Send another ePostcard or a Destination Guide to your clients. 		  Coaching

Followup: Check in with those clients who have indicated an interest.

The client who cannot travel today may travel next season! Be sure to schedule another follow up call or email a few months from now.

Evaluate:
Spend time today evaluating your success and how you can improve results on subsequent marketing efforts. You may also want to schedule a new marketing project for next week. Well Done!
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*To obtain the email tools and electronic handouts in this Marketing Kit, you must be registered with and logged into Travel Research Online. TRO is a completely free travel agent marketing resource supported by dozens of vendors and over 60,000 travel agents. You can register or log in at www.travelresearchonline.com. You can upload your company logo and contact information to appear on all marketing materials in this Marketing Kit. For support email us at support@travelresearchonline.com.