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Marketing Kit Contents
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Marketing Tips for Jamaica
How to find Potential Clients
The market for travelers to Jamaica is certainly the same "sun and fun" market that enjoys the rest of the Caribbean but, due to the island's culture and history, is considerably larger. Approach the market initially by examining your own client base - who among your clients has historically found the Caribbean to be of interest, or who would like enjoy pristine beaches, rainforests and Jamaican culture while on vacation? And chances are, your clients already want to go and are looking to you to let them know of the best values.
Below, you will find ideas for focusing your marketing efforts. Use these ideas in conjunction with the Print and Email Marketing tools and the Marketing Calendar in this kit, and you will soon find your efforts paying off. You can also find dozens of Activity Guides at Travel Research Online to send to your clients that may help excite their interests in travel and help you to better understand how to approach theme-based travel markets.
Market Segments
- Fun and Sun - Single or married, old or young, if beautiful beaches, lovely weather and plenty of sun sound like fun, Jamaica is your place. Nowhere else in the Caribbean is the topography so varied, the nightlife so exciting or the party atmosphere so exuberant.
- Active travel and eco-tourism - If you have clients that enjoy exploring rugged coastlines, hidden beaches and coves, rainforests, spectacular waterfalls and rivers, Jamaica offers all this and more. Jamaica offers more than 120 rivers and streams and countless waterfalls. Hiking and trekking through the Rio Grande Valley, through the Blue Mountains or walking on the beaches of Port Antonio is a unique experience. There is the Royal Palm Reserve, a wetlands area home to many species of exotic birds, plants and crocodiles. Horse riding, biking, river rafting and more are all offered by resorts and independent tour operators. There are plenty of activities for everyone including every form of water sport, deep sea fishing, scuba and snorkeling.
- Historical Tours - Jamaica's rich cultural history attracts clients who want tours focusing on the country's turbulent and exciting past. Port Royal, Columbus Park, Spanish town, Sam Sharpe Square and Croydon in the Mountains are all must-see stops to better understand the amazing history of the island. Bob Marley's home, the plantations and remnants of the historical slave culture are all visible reminders of the island nation's roots.
- Romance: Honeymoons, Destination Weddings, Getaways and Anniversaries - Jamaica has a wide choice of beaches, gardens and waterfalls that are spectacular romantic locations - the perfect setting for a destination wedding, a honeymoon or an anniversary getaway. Many resorts have special wedding areas and packages for weddings and honeymoons available with ornately decorated gazebos and special touches like the mass releasing of doves or butterflies. Trained and experienced wedding coordinators assist with every aspect to take the stress off of your clients. A marriage license costs approximately $130 and application is made to the Ministry of National Security at Kingston. Couples need only be in Jamaica for a 24 hour period once application has been made in advance.
- Golfers -Montego Bay alone has five championship courses where golfers can enjoy Jamaica's weather and setting on some of the world's most beautiful greens. Cinnamon Hill Golf Course, SuperClubs Ironshore Golf and Country Club, White Witch Golf Club, Half Moon Golf Club, and Tryall Golf club are all challenging courses that will put any golfer to the test. Negril, Ocho Rios, and Kingston all offer fine courses as well.
- Bird Watching - Jamaica offers bird enthusiasts more than 26 species native to the island. The Blue Mountains offer hummingbirds, flycatchers, orioles, tanagers as well as parrots. Herons, egrets, and migrating birds all grace the island.
- Meetings and incentives - For business clients looking for something dramatically out of the ordinary, Jamaica offers excellent meeting and incentive facilities. The Ritz-Carlton and Half Moon resorts are superb venues for conferences and meetings. With its wide range of outdoor activities, Jamaica provides organizers of business events with every possible type of comfort and accommodation.
- Repeat Visitors - Travelers who have been to Jamaica once want to return. The topography of the island and the nature of its resorts are so varied that a single trip simply can not exhaust the possibilities.
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