Last names and travel | TravelResearchOnline

Last names and travel

One of the reasons that people travel is to delve into their ancestry. Some merely want to see the country of their heritage, while others want to do bona-fide research into genealogy. The fascination with ancestry is a terrific opportunity for the travel consultant to do some suggestive, pro-active, selling. Engage potential clients in conversation about their ancestry and whether they have ever visited their roots. Let them know that as a travel consultant you come across terrific packages all the time. Ask for permission to send them specials as you come across something in which they might be interested. Seldom will you be refused if you are practiced enough in your approach, and you may be on the way to developing a new niche!

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