Tripology: A novel way to recession-proof your business | TravelResearchOnline


Tripology: A novel way to recession-proof your business

Tripology is an online travel referral service that connects travel specialists to consumers who are seeking expert knowledge, advice and travel planning experience.  Using proprietary technology to match travel specialists with consumer requests, Tripology has received and processed more than 45,000 trip requests since the consumer launch of in June 2007.  The company’s roster of registered travel specialists available to provide their insightful knowledge about destination around the world, travel planning expertise, and personalized client service has surpassed 8,500.  This great range of specialists offers travelers a true edge in being introduced to agents that best match their specific travel needs and interests.

“We launched with the goal of creating the #1 interactive travel referral service of mutual benefit to travelers and travel specialists,” said Tripology President and CEO John T. Peters, CTIE.  “Tripology offers the best of both worlds – online and offline – for travelers and travel professionals.” 

“For travel specialists, Tripology presents a novel way to recession proof their businesses with high-intent travel leads tailored to their areas of expertise,” continued Peters. “Tripology enables agents to harness the immense reach of the Web, then work one-on-one with prospective clients to cultivate a customer for life.” “For consumers, Tripology combines a content-rich online experience with access to travel professionals for the personal attention and service they seek offline.”

As mentioned by agent Cynthia Smentowski of Journeys Happen, “Tripology is a perfect way for me to connect with travelers.  I have been able to obtain wonderful clients that I never would have met, had it not been for Tripology!”

To become a Tripologist, travel specialists log on to, complete the registration online, and create their profile.  There, they select lead filters based on the exact types of trips that they specialize in booking.  Creating a profile that best conveys the specialist’s area(s) of expertise and detailed trip planning experience is the principal key to making Tripology work most effectively for travel pros to garner new clients that are seeking the specific knowledge of that specialist.

The specialist’s profile is then reviewed, confirmed, and processed by Tripology.  Once approved, the specialist starts to receive leads.  In the meantime, consumers seeking travel specialists visit and complete detailed trip request forms indicating destinations, budgets, tours, activities and lodging.

When there is a match between what a consumer specifies and a specialist’s preferences, the specialist receives a ‘lead alert’ via email, with the details of the requested trip. If the travel specialist is interested in pursuing the lead, they click the “accept” link.  The first three specialists who “accept” a lead are then able to access the prospective client’s contact information.  Limiting leads to three agents ensures that both agents and consumers receive the maximum value from  The agent then contacts the prospective client directly to provide their specialized knowledge and personal service in planning and booking the consumer’s trip. has been appropriately designed to be easy and risk free for specialists to join and use whenever they seek incremental business.  The site’s user friendly interface and tools helps ensure the success of the travel specialist industry.  Plus, registration is free; there are no membership fees and no minimum purchase necessary.  Specialists only purchase the leads they want.

For additional information about Tripology, visit  Travel Specialists can access the company’s dedicated agent website online at for information on how to become a registered Tripologist.

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