Have you ever been at a cocktail party, family gathering, networking event, Chamber of Commerce meeting or sitting at your kid’s soccer game and someone asks you what do you do? If you start reciting your 30 second elevator speech chances are their eyes are going to glaze over and they are going to make a feeble excuse to get away from you. So, how do you handle these circumstances? You don’t want to turn people off and running away. I suggest having a good 15 second introduction to tell them what you do. You want to keep it short, snappy and tell them what makes you unique and why you are different from everyone else. Be clear and concise.
How do you craft a short introduction? At a networking meeting I attended, they told us to write down five things we do which makes us unique and makes people book their travel with us. Think of them as keywords. It’s not easy and it’s going to take some thought. When you have the list done and perfected—write a statement with the key components. Put it away for a while, bring it back out and look at it again. Rewrite if necessary.
Once you have your statement –practice it until it flows effortlessly off of your tongue. It should be easy to say and give a clear picture of who you are and what you do.
“I am a super-genius travel advisor who is all about taking care of my clients and getting them the best value for their money.”
The next time someone asks what you do you will be prepared to dazzle!
Mary Stephan is the President of Allons Travel based in Powell, OH. For more information, you can contact Mary at firstname.lastname@example.org.