Africa is a vast continent and for travel agents who find it overwhelming, who want to learn more about selling it, or to stay in touch and in the know, there is APTA-the Association for Promotion of Tourism to Africa. APTA promotes tourism to Africa and her islands through the education of its members.
APTA is powered by a passionate group of travel professionals bringing together African tourist boards, airlines, operators, hotels, camps, lodges, retail travel agents and Africa specialists in America. A volunteer, nonprofit organization, APTA creates a platform for buyers and sellers to connect, contribute, and conduct business. In cities throughout the country local chapters host meetings, social events and mini trade shows and create networking opportunities where experienced Africa specialists share their expertise, ideas, and information with retail agents looking to sell what may initially seem to be the most daunting destinations. Through dinner meetings, trade events, and the newsletter and website, APTA provides retail travel agents with the tools, contacts and confidence to sell Africa and her island. Agents who wish to learn more may visit www.apta.biz.
APTA National Forum will be held in Chicago at the Embassy Suites/Rosemont on September 16 & 17, 2011. All APTA members are encouraged to attend.
Meet APTA members from ALL chapters nationwide and energize your business
Meet the APTA National Board
Develop strategies for educational program events
Participate in panel discussions with key industry partners
Topics for the educational program include:
“Culture Smart – What Savvy Travelers and Travel Agents Should Know About Traveling in Africa”
“Giving Back – How Travelers and Tour Operators Make a Difference”
“Electronic Marketing – Successful Integration of Facebook, Twitter, Email Marketing and More”