I love Disneyland! Every single time I have bought my ticket, I’ve been greeted with an enthusiastic smile and well wishes for having a fun day. Somehow, it always felt sincere.
Disney is in the business of selling fun. A cranky, disinterested or distracted ticket agent could sour the entire experience. Such a thing would be very rare in the Magic Kingdom. They “get it.” Fun is not just a good idea; it’s official policy. They know that the fun begins long before you walk through the gates.
Guess when a cruise, tour or any other vacation begins? Sometimes, it begins with the first phone call or email to a travel agent. In fact, by that point the average vacation seeker has already surfed dozens of websites, watched countless videos, talked to loads of friends and started dreaming about the fun that lies ahead! Will that phone call be part of the fun, or derail it?
If you sell leisure travel, you are in the same business as Disney, Nintendo and Mattel. You sell fun every single day. So do Expedia, Travelocity, and all the others who have made fun their official policy. They deliver it through engaging videos, pictures and facilitating social interaction between travelers. While I question the value of it, the fun factor is undeniable.
In my opinion, NOTHING can beat the priceless advice and support of a professional travel consultant. But, if it’s not fun, then it’s just an efficient transaction—nothing more. Efficiency is important, but it’s not the stuff of dreams. When it comes to travel, they dream about FUN!
It’s hard to sell fun, if you’re not having fun. Just like the ticket agents at Disney, it isn’t always easy, but it is always important. It’s also the policy. Is it yours?
Nolan Burris is an author, former travel agent, failed musician and self-professed techno-geek. He’s also a popular international speaker both inside and outside of the travel industry. He is the founder and chief Visioneer of Future Proof Travel Solutions (futureprooftravel.com) based in Vancouver, Canada. Nolan’s believes that if can change the way business works, you’ll change the world. His goal is to spread the message of integrity and ethics in a techno-driven world.