Have you been shouting at your computer in recent weeks, “Get off my Facebook feed!”? A recent trend on Facebook is for someone in your friends list to either set up or start posting in an open group. They have names such as “You are from…”, “You went to…”, “You grew up in…” etc. and your friends are posting in those groups…frequently.
Maybe you have found one that does interest you in this new addictive social interaction and like to stroll down memory lane. You just found a FARM/CITYville that speaks to you! Now your friends are sounding like that old neighbor who wants you to stop clogging up her lawn/feed with your posts. Facebook has implemented a way to hide just those posts. Click the X by one of their posts in one of the groups, scroll down, and HIDE select just the posts that are clogging up your feed. You will still see your friends’ other posts, but not the ones they are making in the groups. (While Facebook changes its features often, the message in this article is still the same.)
However, if you read Nolan Burris’ latest column, you should be looking for something to cut through the background noise. One way I believe you can accomplish this is by listening to your clients. I am sure that some are friends with their clients on Facebook. Can you think of a better way to listen to your clients than to read what they are sharing in these groups?
I have been taking copious notes as one of these posts appears in my stream from one of my clients. I am taking the time to enter that information into the notes field of my CRM. Using that information in the future in casual conversation with your client is going to pay off for you in spades. You are going to be do something that no online agency or website can do. You are going to show you have been listening. More importantly, you are going to be listening not just when they write about travel. You are noticing some of the fondest parts of their memories.
You of course need to do what works for you, but you may want to reconsider telling someone to “Get off your Facebook feed!” As far as participating in these, you may find that some of your clients may just hide you. However, you may have some — like one of my friends — who, when I shared the instructions on how to hide these posts, wrote “I like yours for the history factor.” Can you think of anything that screams “I like doing business with people I know” better?