The elusive magic pill | Travel Research Online


The elusive magic pill

I’m looking for a “Magic Pill!” Whoa! Slow down big guy. Did you just say Magic Pill?  Everybody knows that there is no “Magic Pill.”

There does seem to be a pill for just about everything else these days. We have pills for headaches, weight loss, cholesterol control, and even those unforeseen “intimate moments” for you old guys. Yet most sales and marketing gurus, coaches and trainers are quick to remind you that there is no “Magic Pill” for business success.

There is not a single pill that does it all. The truth is that you do have a “Magic Pill”– but it is ”Your Magic Pill.” Trust me, it’s not generic. It is your personal prescription. And there lies the rub. You have to find it. You have to use it. You have to learn from it. You have to take it daily.

Your “pill” is different than mine. Mine is different than yours. But we both have one.

The “pill” comes in different sizes, colors, shapes and styles. The single common denominator is that all of these “pills” are spelled m-a-r-k-e-t-i-n-g. They all involve getting the right people to know you, like you and eventually trust you. Whichever “pill” you choose to take, you must do so daily, without exception, and without excuses.

“Magic Pills” take the form of networking, emailing, writing, public speaking, blogging, facebooking, twittering, demonstrating, proposing, collaborating, etc. Your “pill” is no better than mine. It just is a better fit for your budget, time constraints and personality. As long as you take your “pill” daily you have a very good chance to witness the “magic.”

As we approach another New Year, I challenge you to find and begin ingesting your own “Magic Pill.” I also challenge you to do something that you never thought possible in 2012. Have more fun in the next 12 months. I know I will–right after I take my “Pills.”

Mike’s Inner Circle: Join my Inner Circle for 2012 and I will help you find the magic. Allow me to look over your shoulder and I will help you (1) Sleep better at night, (2) have more fun growing your business, and (3) put more money in your bank account. Ask for details …




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