A few weeks ago, I was asked to stop by an automobile dealership to share a few ideas with their sales team. The monthly sales target is to sell 300 cars. (That’s a lot of cars). Each salesperson in the room carried a gold marker in their pocket reminding them that they were the best in the business. But it was the dealership’s one word mission statement caught my attention.
This point was driven home in every sales meeting and their single objective was to hold onto their customers for a long time. Repeat buyers were the lifeblood of the dealership.
To put it another way, their objective was to sell 300 cars, but their strategy was determined by how well they treat their current clients.
TREAT YOUR CLIENTS AS IF THEY HOLD THE KEYS TO YOUR FUTURE…..because they do.
We often treat our neighbor’s child with more respect than we treat our own children. We are often more polite to strangers than we are to our loved ones. We go out of our way for prospects more readily than we do for seasoned clients.
The real winners in a winning organization are the customers. They are treated as if the company sincerely wants them to return.
Focus on the needs of your current client base and make it your business to hold on to every single one. Build your business based on a 100% satisfaction level of those you are currently doing business with. This, my friends, is an ideal strategy for success!
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